CITIZEN is full of surprises!

Nov 14, 2014,19:59 PM
 

CITIZEN, a lot of time may seem under radar, is doing interesting things around the world.  They make many watches, known better for solar powered quartz, "The Citizen" line is the top of the line (like GS of SEIKO), which has both mechanical and quartz (in CITIZEN's case, 5 sec per year is the standard, not 10 sec per year, unlike GS), but we don't often see or know the capability of this brand.


There is an Exhibition being held right now in Tokyo by CITIZEN about their winning award of "Milan Design Week" or "Milano Salone". 

There are three parts in the Exhibit:
(1) The award winning design.
(2) CITIZEN's basic concept and its history - always about "time" and "future".
(3) How CITIZEN makes watches and some of the small parts, included which was the xxxxxxxx movement, which CITIZEN calls "just an experiment by our watchmakers to show our capability".


Surprise 1:  What won the award?  And which award?
The one which won the award is this.  Those who went to Basel last year my have seen it already.  This "design" won "The Best Entertaining Award", and "The Best Sound Award".  This is the first time one entry won two categories at the same time.

Enjoy my amateurish photos for a while.

The entrance.  MY watch is.... well, you will see it later in Surprise 2 smile



Star light?  No...




Beautiful.




Each of the "star" is made from the actual base plate of CITIZEN.












In the center is the very old schematics (around 1920) of the pocket watch of CITIZEN.




... and this is it.

























Message on Milan Design Week 2014.

From CITIZEN




From the Desingers:





And the Trophies!  (unique, eh?)







Signed by some of the project members.




To be continued to Surprise 2 - please read on!

Ken



This message has been edited by KIH on 2014-11-14 19:09:31

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Surprise 2 - Exhibit: Time is Light, Better Starts NOW

 
 By: KIH : November 14th, 2014-19:42
The Part 2 is the report of the other exhibit. - CITIZEN's basic concept and its history - always about "time" and "future". Surprise 2: There are so many "World's First". Starting from the history of the concept of the TIME. Started 13.8 billion years ag...  

Surprise 3 - CITIZEN Tourbillon Debut?

 
 By: KIH : November 14th, 2014-19:53
Here is the last part of the report on the exhibit. This is an interesting "revelation", for those who think CITIZEN is just a solar-power Eco-Drive gagetary Quartz watches. Well, apparently not. We have seen through the exhibit that CITIZEN is not just a...  

Thank you for this post, Ken. I love Citizen.

 
 By: TdotBean : November 15th, 2014-20:24
For many years but it always seem inappropriate to share until now. ...  

Wow, you got that already!

 
 By: KIH : November 15th, 2014-20:42
TdotBean san, please share more with us. CITIZEN is a very respectable brand with long history and high spirits of "We love watch" culture. So, no need to hesitate! I would love to try that one, too! Ken

Will share more, Ken.

 
 By: TdotBean : November 16th, 2014-04:53
Let me go find that camera of mine. :) Regard Tyler

Lastly, Finally.... CITIZEN opens up its boutique in NYC!

 
 By: KIH : November 14th, 2014-19:56
CITIZEN is opening its first US Boutique in NYC, Times Square. 1500 Broadway. Opening date is November 19th - next week! (Note: for the opening day event, only press may be invited) Please someone, stop by and post report here! Thank you very much for rea...  

Seems that Citizen created a lot of "worlds firsts"

 
 By: rnaden : November 14th, 2014-20:59
something which I really did not know. Citizen to me is usually associated with the Eco drive movements, but this is an eye opening and very educational report. Thanks for this, and that decoration made with base plates is very original and nice.

Me, too. But they are a lot of ...

 
 By: KIH : November 14th, 2014-23:19
... advanced and forward "thinkers" than I had expected. Need to stay tuned on them, I felt. Ken

thanks for the report, Ken. I will stop at that boutique in December and..

 
 By: Ronald Held : November 15th, 2014-04:54
Make some comments. My images and report will not be on the same level as for the NY Seiko boutique.

Ronald, your photos will be just fine :-)

 
 By: KIH : November 15th, 2014-17:05
I am looking forward to it! Ken

Thanks Ken for the report ...

 
 By: nilomis : November 15th, 2014-10:18
Citizen plays a major role on my watch addiction. Until today my son wears my old quartz "Blue Angels", that was an object of desire eons ago. More info about Citizen is always welcome. Cheers, Nilo

Thanks, Nilo. Yes! I will report..

 
 By: KIH : November 15th, 2014-17:05
.. from time to time about CITIZEN! Ken

A big thank you, Ken!

 
 By: heartbreaker : November 26th, 2014-14:26
Dear Ken, I always put a high level of attention to your posts, because they always hide a surprise, be it in the contents, or in the pictures or simply for their incomparable style. This time, you have reported us something slightly different from the "u...  

CITIZEN's EUR head office is...

 
 By: KIH : November 27th, 2014-06:49
... in Hamburg... but they do have subsidiary in Italy as well! As for design.... be patient and stay tuned! Thanks, Elio! Best, Ken