We kindly ask the community to take a couple of minutes to answers a few question on online retailing in the luxury watch segment. It will be an interesting experiment.
We Thank you very much for participating. You will be able to see the results of the poll immediately after you take the poll. Be sure to come back and see the results as more users participate you will see the results changing.
The following questions will ask the respondent to rate his knowledge or interest in particular issue, and then classified on a scale.
Section 1: Luxury watchmakers and online retail | ||
1) Please rate your own interest/knowledge in luxury watches: ( 0=none; 7=very high) | ||
0 | 0% | |
1 | 0% | |
2 | 0% | |
3 | 2% | |
4 | 11% | |
5 | 25% | |
6 | 24% | |
7 | 34% | |
2) Please indicate the first 3 brands that come to mind with respect to luxury watches. Only three Please. | ||
Audemars Piguet | 117 votes | |
Blancpain | 7 votes | |
Breguet | 36 votes | |
Bulgari | 1 votes | |
Cartier | 7 votes | |
Chopard | 6 votes | |
Girard Perregaux | 3 votes | |
Glashütte Original | 6 votes | |
Jaeger-LeCoultre | 63 votes | |
Jaquet Droz | 3 votes | |
F.P. Journe | 49 votes | |
A.Lange & Söhne | 146 votes | |
Richard Mille | 22 votes | |
Montblanc | 2 votes | |
Omega | 10 votes | |
Officine Panerai | 11 votes | |
Patek Philippe | 268 votes | |
Piaget | 5 votes | |
Rolex | 62 votes | |
Ulysse Nardin | 7 votes | |
Vacheron Constantin | 89 votes | |
Harry Winston | 3 votes | |
3) Which brands do you know/follow among the ones listed below? | ||
Patek Philippe | 233 votes | |
Breguet; | 123 votes | |
Vacheron Constantin | 146 votes | |
Blancpain | 80 votes | |
Cartier | 66 votes | |
Jaeger-LeCoultre | 197 votes | |
Omega | 111 votes | |
4)Do you own a watch of any of the seven brands presented above? | ||
No | 16% | |
Yes, one | 21% | |
Yes, more than one | 61% | |
5) If you answered positively at question N° 4, please indicate the brand/s of the watch/es owned. | ||
Patek Philippe | 130 votes | |
Breguet | 54 votes | |
Vacheron Constantin | 48 votes | |
Blancpain | 34 votes | |
Jaeger-LeCoultre | 135 votes | |
Cartier | 45 votes | |
Omega | 114 votes | |
6) Please rate your own computer/internet knowledge and skills. (0=none; 7=Excellent) | ||
0 | 0% | |
1 | 0% | |
2 | 2% | |
3 | 6% | |
4 | 10% | |
5 | 23% | |
6 | 28% | |
7 | 28% | |
7) Do you usually purchase items online? | ||
No,Never | 8% | |
Sporadically, once a year | 17% | |
Occasionally, once every 3 months | 33% | |
Often, once a month | 18% | |
Regularly, more than once a month | 22% | |
8) If so, which category of goods do you usually buy, or have occasionally bought? | ||
Clothing | 133 votes | |
Books | 189 votes | |
Music and Entertainment | 160 votes | |
Electronics | 151 votes | |
Jewels | 47 votes | |
Other | 147 votes | |
9) Would you ever consider the opportunity to purchase a luxury watch, if possible, through an official online channel of distribution? | ||
Yes | 74% | |
No | 25% | |
10) Please rate the impact that the lack of a physical store experience would have on your decision. (0=Highly negative; 7=Highly positive) | ||
0 | 10% | |
1 | 7% | |
2 | 10% | |
3 | 17% | |
4 | 27% | |
5 | 9% | |
6 | 9% | |
7 | 8% | |
11) Please rate the impact that the absence of a direct/individual seller to buyer relationship would have on your decision. (0=Highly negative; 7=Highly positive) | ||
0 | 11% | |
1 | 8% | |
2 | 12% | |
3 | 17% | |
4 | 22% | |
5 | 12% | |
6 | 7% | |
7 | 6% | |
12) Please rate the impact that the luxury and exclusive nature of the good on sale would have on your decision. (0=Highly negative; 7=Highly positive) | ||
0 | 4% | |
1 | 2% | |
2 | 6% | |
3 | 10% | |
4 | 24% | |
5 | 18% | |
6 | 18% | |
7 | 11% | |
13) Please rate the impact that the online form of payment of such an expensive price would have on your decision. (0=Highly negative; 7=Highly positive) | ||
0 | 11% | |
1 | 5% | |
2 | 8% | |
3 | 12% | |
4 | 29% | |
5 | 12% | |
6 | 9% | |
7 | 9% | |
14) Please rate the impact that the lack of the possibility to physically examine the watch would have on your decision. (0=Highly negative; 7=Highly positive) | ||
0 | 25% | |
1 | 15% | |
2 | 13% | |
3 | 10% | |
4 | 14% | |
5 | 4% | |
6 | 4% | |
7 | 9% | |
15) Please rate the impact that the fact the good have to be shipped by courier (damage, loss) would have on your decision. (0=Highly negative; 7=Highly positive) | ||
0 | 13% | |
1 | 10% | |
2 | 13% | |
3 | 18% | |
4 | 21% | |
5 | 10% | |
6 | 5% | |
7 | 6% | |
16) When confronted with the purchase of a watch, on which sources do you rely to gather information and opinions? (cross more than one, eventually) | ||
Paper Advertising | 0% | |
Online Advertising | 0% | |
Specialized Magazines | 9% | |
Specialized Websites | 22% | |
Online Forums | 46% | |
Acquaintances/Word-of-mouth (friends, relatives, etc.) | 8% | |
Dealer/jeweler of confidence | 10% | |
17)Section 2: Personal Data Sex: (Yes is not a valid answer) | ||
Male | 96% | |
Female | 2% | |
18) Age bracket: | ||
18 – 30 | 10% | |
31 – 50 | 62% | |
50 – 65 | 24% | |
over 65 | 1% | |
19) Occupation Field/Status | ||
Self Employed | 26% | |
Legal | 4% | |
Finance | 15% | |
Medical | 12% | |
Engineer | 7% | |
Media | 2% | |
Computers & Technology | 6% | |
Homemaker | 0% | |
Freelance | 0% | |
Student | 3% | |
Retired | 4% | |
Unemployed | 0% | |
Other | 15% | |
Total votes:310 |
We Thank you very much for participating. You will be able to see the results of the poll immediately after you take the poll. Be sure to come back and see the results as more users participate you will see the results changing.
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