I've tested the Monaco V4 for you.

Oct 27, 2009,01:00 AM
 



In 2004, Tag Heuer presented an original watch, the V4.

Since 2004, we were impatiently waiting to see the final version of this watch.

It is now done!

In November, and till the end of this year, Tag Heuer will deliver the first 100 pieces worldwide, while in 2010, the last fifty watches ( LE of 150 pieces ) will arrive.

The revolution? 5 Transmission belts are used instead of the conventional pignons, which complement 11 Micro Ball Bearings..

2 of them have an Internal Steel Structure.

They are 0, 07 mm large, which corresponds to the size of an Human Hair.

To give you an idea of the required work behind this watch, I've been told that 14 200 Days of Research and Developments were spent, and that TAG Heuer worked on this project in collaboration with the C.N.R.S ( the Centre National De Recherche Scientifique ), and that a Master Horologer needs 165 Hours to put the 259 pieces of the movement together.

That been said, let's have a look on this watch.

The Monaco looks like a Concept Watch .

And it is!

The look of the V4 makes echo with the original technology used in it.

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Here, no dial, or better said, an open dial, with a technical look, a bit cold, but strong and original, with three blue hands, to give some contrast and to assure an easy reading of the hour.

You immediately know that you have somehting very different under the eyes!

Did you notice the 4 Vs?

There is a lot to see and to admire in this dial.

The geometry and the finish of the surface of the bridges, the different levels, the anglages, the polished screws, all these details are not only eye catchers, but also light catchers!

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Let's " dive " into the dial to better see the finish, and to admire the play of the different geometrical shapes:

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Do you see the transmission belts?

Here, a view on the anglage, and on the finish of the plates:

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A closer look on the belts:

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And here, on the belts used for the barrels:

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A complete macro view of the movement:

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Not bad, eeeeh?

About the case, I'd say that we have a modern re interpretation ( almost futuristic ) of the Monaco, as we know it.

I felt that the V4 is less square, more rectangular than a Classic Monaco.

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The lugs are longer, more visible, more elegant than on the Vintage, IMO.

While the case is more angular, but also, in a certain way, sweater...

I like a lot the crown, too.

I much appreciate less the engraving " Tag Heuer " on the case, as, in my opinion, it was not necessary, as it is already written on the dial...

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The volumes are reasonnable, and homogene, too.

The glass is bombed and bevelled, and it enhances the technical look of the watch, which is a good thing.

Indeed, I wouldn't see a common flat sapphire on such a watch, it would ruin the geometry of the case...

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The case back is maybe less spectacular, but the originality is still here!

The belts are used to make the relation between the barrels, and instead of a conventiona rotor, Tag Heuer used an original rectangular mass, made in Tungstene, which weights 12 grams, which goes up and down, to " feed " the barrels.

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Image Hosted by ImageShack.us

Doesn't it look like the motor of a car?

As a coincidence, it makes me think a bit about the Freak...

The movement is exposed on the dial side, when the barrels are located on the case back side.

smile

To wear it is a pleasant experience, indeed

While I always had problems with the " normal " Monaco ( I always wanted one, but when I put it on my wrist, I was always deceived ), in this case, with the V 4, things are much more different.

The general volumes of this watch, the fact that it is less squarred, more rectangular, the longer lugs maes it much more pleasant to wear.

Not too thick, nor too big, the presence on the wrist is undisputable as well as the comfort, without being too " show off ".

One thing I couldn't check is the weight, as the V4 I tested was the proto.

To be clear, the only thing which will change on the definitive watch will be the metal of the case.

Here, I tried the proto in SS, while the V4 will be only made in platinum.

The difference of weight will be very important, as the platinum watch will weight something like ...170 grams!

So, what to think?

You already got it, I'm convinced for its aesthetical qualities, and for its originality.

The finish, although correct, could have been even better for such a pricey watch, but it is more an interesting concept watch, to me, than a piece of High Horology.

I would have preferred no " Tag Heuer " engravings on the case, and a longer power reserve, which is 52 hours, and which seems a bit too conventional for such an unusual watch.

The bigger problem is the price, as the V4 will cost 70 000 Euros.

Of course, the development of this watch took a lot of time, as I've said at the beginning of this post, but it is an unusually high price for a Tag Heuer watch.

Despite all its qualities, it may be a problem for this very tempting watch...

Best to All,

Nicolas This message has been edited by amanico on 2009-10-27 01:01:05 This message has been edited by MTF on 2009-10-28 20:30:05

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Comments: view entire thread

 

Marvellous post!

 
 By: Kong : October 27th, 2009-01:08
Thanks Nico for the nice and detailed pictures. Many have been asking for this V4, and this piece will be a testimony to TAG Heur, as many think it may not be able to realise for production. I just hope TAG Heuer would pick up some pointers from Guy Ellia... 

As you, I'm happy to finally see it arriving!

 
 By: amanico : October 27th, 2009-04:42
We waited for it for 5 long years! I was really excited to see it, and satisfied to see the work done on this watch. Best, and thanks for your input, my friend. Nicolas

Great post !!!

 
 By: bimbeano : October 27th, 2009-01:44
Nicolas, your pictures really give a good "look" on the watch, i've seen many other pics but your first live pics really make me "understand" the watch (finally after all those years). The case in platinum will be a good choice because you're going to pay... 

There was a lot of talks, and scepticism about this watch, Filip

 
 By: amanico : October 27th, 2009-04:49
But it is here, finally. And it is a damn nice watch, indeed, against Scepticism, Irony, and I don't know what else. To me, the engraving Tag Heuer on the case was not necessary, as I see it as an excess of Pride, or an " Erreur de jeunesse " ( Youth Mist... 

Nice Review, thank you :-) nt

 
 By: SALMANPK : October 27th, 2009-02:48
nt

Thanks, Salman.

 
 By: amanico : October 27th, 2009-04:50

The looks were never its problem ....

 
 By: Marcus Hanke : October 27th, 2009-02:59
Dear Nicolas, thank you for your well-balanced and highly informative description, and of course your marvelous pictures! It is no doubt that the V4 is a very attractive and well-finished watch, but that was never disputed. In the center of the various de... 

You're absolutely right, Marcus

 
 By: amanico : October 27th, 2009-04:40
Only Time will tell if this innovative system will be reliable. IF they don't stay in the safe, indeed... Which would be really sad, IMO. Your comparison with the Freak is totally correct. I was always amazed by the fact that so many years after, people d... 

Great photos. Saw the watch in the flesh too and your photos

 
 By: 219 : October 27th, 2009-06:04
are great. Generally very impressed that TAG brought this to market and a great edition. Wish I had the spare cash. Thanks for sharing Andrew H

Impressed is the correct word, Andrew

 
 By: amanico : October 27th, 2009-08:54
I was speechless... It is one thing to see press file pics, it is really different to be able to handle it and to make live pics. Best, Nicolas

Thanks for the great report Nicolas

 
 By: SJX : October 27th, 2009-06:50
Good to see the watch finally delivered. - SJX

Great review

 
 By: kevster : October 27th, 2009-07:07
Best yet I've seen. I am only hoping to see this watch in regular production in stainless. Good to see Tag persevere. It was an "on again off again" project. I also hope it gets put to the test on the wrist.

I asked, Kevster

 
 By: amanico : October 27th, 2009-09:06
And it looks like it will be a " one shot " production. It also seems that Tag will include some of the V4 solutions on their future watches, which looks logical to me, if you think how much work and time they spent on this " project watch ". Best, Nicola... 

Thanks Nicolas!

 
 By: dannymc : October 27th, 2009-07:37
Great to see some good live pics of the watch, it's certainly a fantastic concept piece. TAG and Mr Ruchonnet should be very proud of themselves. On reflection though I'm rather underwhelmed by the final product, I think the 'dial' and overall finish is l... 

I was told that TAG HEUER didn't want to

 
 By: amanico : October 27th, 2009-09:11
Do another Tourbillon, like all the other brands, but something very special, with this concept watch. And they finally managed to do it ! So hats off to them. I find that the dial and the finish is coherent with the spirit of this watch, which, once agai... 

Beautiful post

 
 By: njoy : October 27th, 2009-08:24
Thanks for the wonderful pictures of the highly anticipated V4.

Number of belts

 
 By: au7778 : October 27th, 2009-09:21
Excellent post. Thank you. Any one has any idea how many belts are there?

10, if I'm not mistaken.

 
 By: amanico : October 27th, 2009-09:25

Intriguing, Nico . . .

 
 By: Dr No : October 27th, 2009-09:58
. . . is TH claiming an empirical benefit to belt drive? Because if not, it's really more an exercise in fantasy than utility. I don't think I've ever commented on the scale of pricing before, but for this extraordinary watch, I'll make an exception. I th... 

I'd see it as another option to the Silicium, Art....

 
 By: amanico : October 27th, 2009-11:01
If you add the RD and the difficulty due to the original techbnicirty, that may explain that... BUT, I tend to agree with you. At 30 000 Euros, or just a bit more, it xould have been terrific. Now, I'm not in charge of T.H, and don't know how much costed ... 

Interesting piece, but.........

 
 By: jkingston : October 27th, 2009-10:00
Can't say it any other way. This is an interesting design. How robust? No one knows. But nearly $100K price???????? Are you kidding me? Just react, don't think long about this one. Would you rather have two Philippe Dufour Simplicities or one of these? Or... 

thanks for the review and pics Nico. i love it!

 
 By: G99 : October 27th, 2009-10:17
it really is my kind of watch so i wont waste superlatives trying to describe why i like it. its a shame i'll probably never even wear one let along own one. best Graham

I knew it, my 50 Quids friend! :) [nt]

 
 By: amanico : October 27th, 2009-11:10
No message body

Hey, Jeff ............

 
 By: amanico : October 27th, 2009-11:09
This is a dangerous playground, here, my friend. Would you for the same price prefer to get a RM 004, or 20 FF...??? A classic piece or a concept watch? If you go this way, so would you prefer a Dufour or for much less, a PP Calatrava? All is very subject... 

Of course you're right

 
 By: jkingston : October 27th, 2009-13:27
Nicolas: Certainly you are right. Whether the price is correct will be judged by the market. I was merely expressing my own view that it is too expensive for what it is. There are other prices I can imagine that would make this watch interesting to me, bu... 

WHAT NO CHRONOGRAPH!!!!!!!!!!!!!!!!!!!

 
 By: doubleup : October 27th, 2009-12:07
JK you think it would have taken long to make the V4......

Thanks a lot Nico for the report.

 
 By: foversta : October 27th, 2009-12:35
Great pics and excellent report. I'm less convinced by the watch. I like the layout of the caliber, the technical contents but at the end, I don't like the overall design of the watch. I would have put an other pair of hands and the contrast between them ... 

Sure it has a strong look ,and maybe not everyone's taste.

 
 By: amanico : October 27th, 2009-12:37
But it has a merit: It doesn't let indiferrent! Best, Nicolas This message has been edited by amanico on 2009-10-27 12:38:50

Thank you for the fantastic report!

 
 By: VMM : October 27th, 2009-13:40
Stunning and cool timepiece, would buy one if I could. Thanks for sharing. Vte

Gracias, Vicente!

 
 By: amanico : October 27th, 2009-14:24

Thanks Nicolas for this superb post...

 
 By: E.J. : October 27th, 2009-13:54
A really great job made, as always. As I said you in a previous post, I´ve always connect in my mind this V4 with some (few) watches... them are really Concept Watches, like our beloved and admired UN Freak. A nice work made of Hight Tech, a nice game wit... 

Aaah the Carrera 1964 / 2004!

 
 By: amanico : October 27th, 2009-23:30
That was one of these few watches I regret having sold! Nothing extraordinary, horologically speaking, but it had a lot of charm! As for the V4, it is indded another league, and I'm happy to see it exists, finally. Thanks for your nice words, my friend. B... 

Great pics and report, Thanks for your report!

 
 By: Tim Jackson : October 27th, 2009-16:10
Interesting concept, I was happy to read about the belts having steel wire inside them. I was always troubled by the "Stretch" factor of old belts. Is it safe to assume Tag sorted out this potential hazard inherent in rubber belts? An interesting looking ... 

Hey, Tim

 
 By: amanico : October 27th, 2009-23:36
The comparison with the Freak is only valid as they both are very original watches, to me. This is indeed the only one common point between these 2. And I agree with you on your reserves about comparing them too far. I guess TAG sorted out all the problem... 

I suspect we agree pretty much here.

 
 By: Tim Jackson : October 28th, 2009-20:01
I appreciate Tag going to the lengths to try something as yet not done. If it proves to be useful horologically, excellent, otherwise it is more cool micro-mechanical wrist art! All the best, Tim

Great post!

 
 By: Peter  : October 27th, 2009-19:11
Thks for sharing

Thanks, Peter!

 
 By: amanico : October 27th, 2009-23:27

Very cool Nicolas.

 
 By: CaliforniaJed : October 27th, 2009-20:07
Would love to drive, er, wear that one home... Best, Jed

LOL, Jed... I wish

 
 By: amanico : October 27th, 2009-23:37
You will see one in the flesh soon! This is an experience to live, my friend. Best! Nicolas

Thx for a great report on the V4 Nicolas.

 
 By: fernando : October 27th, 2009-21:20
Always good to check out new innovations in the watch industry.Personally,I feel TH has missed the boat with this Concept, coming at a time where prudence and practicality are on peoples' mind,When I first read about it,maybe a couple of years ago, at the... 

I totally understand your point of view, Fernando

 
 By: amanico : October 27th, 2009-23:42
At this price TAG ( sorry for the bad pun ), some will go on PP, JLC or VC, while others will take the risk. The thing is also to know what T.H will do with this technology: Developping it on new watches, which seems logical if we consider all the work do... 

great and insightfull report..

 
 By: aboen : October 27th, 2009-21:34
Thanks Nicolas . Stunning pics.

A great watch!

 
 By: patrick_y : October 27th, 2009-23:05
I am genuinely impressed with the beautiful finishing of this Tag Heuer. This Tag is easily the best-finished Tag-Heuer watch I've ever seen. I was even more impressed with the transmission belts and the further testament to motorsports heritage. The watc... 

Nice TAG and the other TAG

 
 By: iceheller 1945 ✌️ : October 28th, 2009-00:14
This TAG watch is really a marvel in watch engineering. Just the price TAG...

I think it will be a very personal decision

 
 By: amanico : October 28th, 2009-02:54
At the moment of making the decision and the balance between the interest of this watch and its price... Indeed, not an easy thing! Best, Nicolas

So good to seeing this watch finally

 
 By: Geo : October 28th, 2009-01:19
Thanks a lot for your report and very good photographs. Love the watch! GEO

Thanks, Géo, although my pics would have been better.

 
 By: amanico : October 28th, 2009-02:56
It was a great moment to be able to get this watch in my hands... It is a very special watch, very different from the others, maybe more prestigious, but not less interesting! Best, Nicolas

great report

 
 By: Bruno.M1 : October 28th, 2009-02:44
But even if I could afford it, I could NEVER convince myself to pay 70K fot a TAG Heuer, no matter how nice the watch is.

You're too snob, Bruno! :)))

 
 By: amanico : October 28th, 2009-02:52
I agree and disagree at the same time, my friend. I agree that the price is important, even MAYBE excessive, BUT if I had to pay such a price for an exceptional watch, I would do it, independantly of the name written on the dial or on the case. Will you b... 

at that level I think we're all a bit snobs

 
 By: Bruno.M1 : October 28th, 2009-03:34
"Will you buy a watch wit a prestigious name but which won't be your taste instead of buying a watch which is your taste, but not coming with a prestigious name?" No, If its a Patek, VC , AP ,... I don't like I will not buy it . I'm not that kind of snob ... 

If Kia or Hyundai would release

 
 By: amanico : October 28th, 2009-04:43
A superb car, at a better level of Performances, Finsh, and Design than an Aston Martin, I don't see why I'd go on an Aston Martin... And I would go further: If The Duometre was launched by PP, what would be the price tag, and would have been even better ... 

Good report(except for the price) nt

 
 By: Ronald Held : October 28th, 2009-05:12
NT

Thanks, Ronald.

 
 By: amanico : October 28th, 2009-05:28

Finally completed

 
 By: patrickmaniac : October 28th, 2009-06:18
Its like seeing a concept car coming to life in production. How is this compared to the Datagraph? cheers Pat

Compared to the Datograph, Patrick?

 
 By: amanico : October 28th, 2009-06:45
Wow, these are 2 different watches! One is the expression of Traditional and Sublime Horology, the other if Futuristic, an UFO! Can't see the link between these 2... Best, my friend. Nicolas

Great report Nico. Herein lies the problem...

 
 By: MichaelC : October 28th, 2009-10:57
In the United States the watch will retail for 80k I was told. A platinum Datograph is around 65k. To spend so much money on this Tag Heuer when other horological legends are available for considerably less is hard to fathom. You would have to be convince... 

It depends, Michael,

 
 By: amanico : October 28th, 2009-13:12
If you're more fan of the Concept Watches than on Traditional Horology... If you already have all, why not adding this one in your collection? I agree, nonetheless, with you on a virtual titanium V4...If TAG would have released it in such a metal with a b... 

Agree Nic

 
 By: patrickmaniac : October 29th, 2009-02:33
If it was in a more " precious" metal element than it may have been more palatable. But then again it is like a wild card and something that's not common. \ As they say, something unique has its unique price. cheers Pat

Hi Michael you read my mind. :P

 
 By: patrickmaniac : October 29th, 2009-02:30
cheers Pat

Thanks for the cool review Nicolas ! [nt]

 
 By: DrStrong : October 28th, 2009-13:25
No message body

Thanks for your nice words, Jeff!

 
 By: amanico : October 28th, 2009-13:27
Do you imagine this watch with a nice patined dial??? Best, Nicolas

THANK YOU Nicolas

 
 By: Tony A.H : October 28th, 2009-16:04
for the GREAT Report. i really enjoyed it a lot but left my Heart aching, and my Fingers are half Frozen as i Type !! what can i say.! i LOVE this Piece but was a sad Day for me when i found out about it's Price in the Watchxxxx Magazine ;0(((((((( **** B... 

We're on the same wave, Tony.

 
 By: amanico : October 28th, 2009-23:25
As for the price, it is another thing. As you I can admire a watch independantly of the price. And this watch is indeed very special! Best, and thanks for your enthusiastic input! Nicolas

Nice watch but ridiculous price

 
 By: ling5hk : October 28th, 2009-17:00
But I am sure 150 pieces can be easily sold. Regards Ling

I don't know if Ridiculous is the correct word, Ling

 
 By: amanico : October 28th, 2009-23:29
High,, to high, maybe...Ridiculous, when you know all the efforts employed for this watch which will therefore be made in very few quantity, I wouldn't use Ridiculous. Even too high may not be the correct word, IF T.H sells all the V4 quite easily. TIme w... 

I have 4 V's for you Nicolas

 
 By: Ares501 - Mr Green : October 29th, 2009-07:57
Very well documented love the work that your tiny Sony is capable of (miracle!) Very much all you said I agree about Tag engraving on case, price, finish etc (you got it all right IMO) Very nice futuristic reinterpretation of Monaco as you mentioned Very ... 

and here is a little video...

 
 By: kkhazen : October 29th, 2009-08:46
... to give motion to that great post : www.youtube.com Nicolas, as u always, u've put it up so nicely. Karim

ur right and wrong....

 
 By: kkhazen : October 29th, 2009-11:27
... becuz ur pics stays in front of our eyes for a long time, and like hypnozise, slowly slowly, its starts digging its place in our mind, somewhere... where? i don't know, if i knew, i'd go there, and delete everything and put a block on all income pics ... 

great review and photos...

 
 By: ocwatching : October 29th, 2009-10:28
the concept and presentation intrigues me...but the price... I find the RM a bit more appealing... THANKS for the review..

Thanks for your nice comments, my friend.

 
 By: amanico : October 29th, 2009-12:20
Well, I think that RM has his partisans, as well as this TAG, which I see very different from a RM, and from any other watch, indeed. What a wonderful world where we live, with so different tastes ! Best, Nicolas