Rolex

salmosalar
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I think...TUDOR

I think that the new designs of the TUDOR line should be their template.  This will offend some ROLEX purists but I think TUDOR is way ahead of ROLEX in terms of features and design.

My new TUDOR ICONAUT has not only the date feature but also a 2nd timezone. The ETA movement that is in my watch keeps superb time. The ICONAUT is waterproof to 150 meters beating the DAYTONA by a fair margin.

Also ROLEX could learn from its other brand how to run a website.  I and others have complained about how poorly the USA ROLEX site works.  The TUDOR site never fails to load on my laptop.  The ROLEX site often freezes and the dealer list function only works once in a while. The TUDOR site has yet to malfunction on my laptop.

And further the TUDOR print catalog is far superior to anything I have ever seen from ROLEX.  The TUDOR catalog has great photos and layout and is informative about  the movements used.

ROLEX is in need of serious updates in several areas in my opinion, the watches themselves and the customer support materials.

For the price ROLEX is simply not doing a good job on many fronts compared to the competition, even its own in-house competition, TUDOR.

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