Kong
[Moderator]
7855
Vulcain New Collection 2010 and Mission
Last fortnight, Mr Bernard Fleury, CEO of Manufacture des Montres Vulcain SA. , was in town to present the 2010 Collection.
As
some may remember, the company was acquired by the Swiss-based
Excellence Holding Group in December 2009, and was renamed as
Manufacture des Montres Vulcain SA.
A short chat with Mr Bernard
Fleury just before the dinner event. He did not disclose how much
shareholding when asked. As for what the company will be focusing in,
he mentioned after the acquisition, the Group and he will concentrate to
boost brand equity by intensifying its communication and continue to
develop more innovative products based on its well-known Cricket
Calibre, and to enter new markets later.
For the communication
initiatives, Vulcain will remind the world that its nickname was "Watch
for Presidents", which previous statesmen including Harry Truman, Dwight
Eisenhower and Lyndon B. Johnson had their Vulcain watches during the
period of 1951 to 1964.
As the number of the Presidents are quite
limited and also dependent on the geographical markets the company is
planning to enter, Vulcain may consider approaching Presidents of
Corporations. Will be interesting to watch who are they.
Prints of ads with President Dwight Eisenhower, President Harry Truman and President Lyndon B. Johnson.
The newly designed crest on the certificates of the watches and also on the namecard of Vulcain Executives.
Mr Bernard Fleury, CEO of Manufacture des Montres Vulcain SA with the new Anniversary Heart Automatic Calender.
Now for The Vulcain 2010 collection consists of four models ....
Starting with one which is relevant to the US President, the limited 300-piece Cricket X-Treme Automatic "Air Force 1 - All Black".
44mm case and rated water resistance to100m. According to the specifications, it is a black treated titanium and steel piece.
I guessed the caseband is in titanium as it is known to enhance the volume of the sound (alarm).
The black treatment is likely to be PVD.
Above is the winding crown and the alarm pushbutton.
Paired with integrated black vulcanised rubber strap and a black titanium safety folding clasp.
With Vulcain Caliber Cricket
Automatic V-21, beating at 18,000 VPH and a power reserve of 42 hours.
Two barrels, one to for time-keeping
and another just for the alarm, which provides a chime duration of 20 seconds.
Next is a model for the Ladies - The Golden Heart ...
39mm steel case and decorated
with cut-out white Mother-of-pearl dial with black rhodium plated
indexes and well-paired with a set
of white aliigator strap.
Movement is Vulcain Cricket V-18, manual-winding, which seems to be going against the grain, as most ladies would prefer an
automatic.
One thing, which is smartly done - the straps are with easy-change pin
to facilitate quick-change of straps to match the
ladies outfits.
Next is the Anniversary Heart Automatic ...
Previous year, the Anniversary Heart was with manual winding Cal V-18.
This year collection comes with automatic winding Calibre Vulcain Automatic V-28.
For the 42mm steel case, it has two dial variations - the silver or black dial.
The above silver dial with blued indexes and hands.
Calibre Vulcain Cricket Automatic V-28, 18,000vph and has a power reserve of 42 hours, and alarm duration of 20 seconds.
Next is the steel case with black dial and rhodium plated indexes.
The Anniversary Heart Automatic also comes with a rose gold case option with silver dial and blue indexes.
The following is the Anniversary Heart Automatic Calender ...
This
42mm steel case Anniversary Heart Automatic with Calender has two dial
variations - the above charcoal grey rehaut or the white.
The interesting piece about this model, is the translucent dial created
by metal-plating the sapphire dial on the reverse-side to create
the sand-blasted effect.
Movement
is the Calibre Vulcain Cricket Automatic V-22, beating at 18,000 VPH, a
power reserve of 42 hours and alarm duration of 20 seconds.
The following is the White sandblasted sapphire dial variation of the Anniversary Heart Automatic Calender ...
Lastly, an interesting Black Cricket X-Treme Automatic with blue luminescent ...
Same family as the new Cricket X-Treme Automatic Air Force 1 "All Black" above, which is also limited to 300 pieces and housed
the Vulcain Cricket Calibre V-21.
A lume shot ...
After which the watches had to be placed into the showcases as the dinner event was about to start ....
The dinner venue ...
Showcases at the cocktail area ...
Some of the Cloisonne pieces ( which was covered previously, please click here to view the pictures)
The new Cricket X-Treme Automatic Air Force 1 "All Black" displayed ...
A similar model which was presented to President Barack Obama last year ...
A letter of appreciation from President Obama...
Collaterals and more pieces were readied to show to guests ...
Guests were treated to canapes and cocktail while appreciating the many pieces of Vulcain ...
Dinner ...
After dinner, several guests who bought their Vulcains requested Mr Fleury to autograph on their watch-boxes ...
even on the strap!
Mr Tan Soo Khoon (Managing Director of Crystal Time) with his wife ...
Mr Fleury and Mr Tan Soo Khoon, the Presidents of two corporations showing their Vulcain.
Thanks for the invite to view the watches and it was nice to meet both Mr Fleury and Mr Tan again.
All the best to Vulcain, moving forward.
Kong
Vulcain New Collection 2010 and Mission
It appears that the...
Will ask ...
Thanks, Kong.
Great coverage
Over here...
extraordinary skeleton
You got me
