Kong
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TAG Heuer Double Celebration with Jenson Button, 2009 Formula 1 World Champion
22 September 2010 - TAG Heuer has a double celebration on
the same day in Singapore - the Grand Opening Ceremony of their new boutique
at Marina Bay Sands and the 150th Anniversary Party, with the presence
of Jean-Christophe Babin, CEO & President of TAG Heuer and Jenson
Button, 2009 Formula 1 World Champion & Vodafone McLaren Mercedes F1
Driver who is also one of the TAG Heuer Brand Ambassadors, in town
for the SingaporeGP night race this weekend.
Below, a recap of the evening ...
First stop, to the TAG Heuer's new boutique for the Opening Ceremony ...
Along the way, saw a TAG Heuer showcase at a location of the huge Marina Bay Sands ...
Fans of Jenson Button waiting patiently ....
outside the TAG Heuer Marina Bay Sands Boutique, which is a partnership with Sincere Watch.
Interviewing Jean-Christophe Babin, CEO & President of TAG Heuer ...
Some memorabilias prepared for Jenson Button to autograph ...
Security in place ... Winnie Ling, Marketing Director of TAG Heuer Singapore exchanged greeting.
The tools for the Ribbon Cutting Ceremony ...
L-R : Tay Liam Wee, Chairman
of Sincere Watch, Jean-Christophe Babin, CEO & President of TAG
Heuer and Jean-Marc Lacave, President of LVMH Watch & Jewellery,
Asia, with their TAG Heuer pieces.
At 7:30pm, emcee, Eunice Olsen, ready to kick-start the evening ...
Invited Jean-Christophe Babin for the opening speech ...
About three minutes later, the fans roared. Jenson Button, defending Formula 1 World Champion, has arrived !
Jenson Button greeted his fans and guests ...
A brief chat ...
Next, the ribbon cutting ceremony ...
L-R : Ong Ban, CEO of Sincere
Watch, Jean-Marc Lacave, President of LVMH Watch & Jewellery, Asia,
Tay Liam Wee, Chairman of Sincere Watch, Jenson Button, Jean-Christophe
Babin, CEO & President of TAG Heuer, Thomas Arasi, President and
CEO of Marina Bay Sands and Cyndy Lim, General Manager of LVMH Watch
& Jewellery for Malaysia and Singapore.
Handing out the scissors ...
Synchronising .... and go ...
Congrats to TAG Heuer and Sincere Watch !
A group photo ...
To commemorate the partnership, Jenson Button presented one of his helmets to Tay Liam Wee.
Couple of quick interviews with the local television channels ...
Jenson answering to questions asked ...
Jenson Button's girlfriend, Jessica Michibata was present and chatting with Jean-Christophe Babin ...
A photo for us, please 
After the interviews, Jenson autographed the memorabilia
Nice signature JB! Looks like a race-track!
Changing pens to sign the helmets ...
After autographing the memorabilias, Jenson went out to meet his fans ...
Next, to the TAG Heuer 's 150th Anniversary Party held nearby, at FUSE Bar Marina Bay Sands.
Big welcome by guests and fans at FUSE Bar ....
Both gentlemen went to the stage ...
Greetings to the guests ...
Answering to Jean-Christophe Babin's questions...
Jenson replying, coming from
Japan may be good as it may help him to acclimating to the high humidity
here, and he thinks his chances of
winning are good.
Jean-Christophe Babin
presenting to Jenson Button, this year Singapore Limited Edition TAG
Heuer Monaco Automatic Calibre 12 Chronograph.
Spotting the British Racing Green theme which is relevant to the nationality of Jenson.
JB examining his new watch ...
and thanked Jean-Christophe Babin....
Jenson revealed more, besides
the Racing Green representing his country, he loves Monaco, as he won
the Monaco GP in 2009 and now lives there too!
Jenson about to remove his current TAG Heuer piece but Jean-Christophe Babin suggested he could wear both of them!
Next a surprise, if TAG Heuer
was to present the F1 Lady Ceramic with Black Diamonds (Singapore
Limited Edition), and Jenson could choose to give it to anyone, who
would he give to?
Jenson, without any hesitation replied, it will be to his girlfriend, Jessy!
Jessica Michibata was invited to stage ...
Jean-Christophe Babin presented the F1 Lady Ceramic with Black Diamonds (Singapore Limited Edition) to Jessica while the pleased
Jenson looking on ...
The happy couple with a pair of the Singapore 2010 Limited Editions ...
Jenson to Jessy .... "Thanks to TAG Heuer, this year need not buy her any diamond jewellery"
Now a pose with the TAG Heuer pieces ...
Snapshot of the 2010 Singapore Ltd Editions ...
TAG Heuer Formula 1 Lady’s Ceramic Full Black Diamonds (Singapore Limited Edition)
TAG Heuer Monaco Automatic Calibre 12 Chronograph (Singapore Limited Edition)
For more pictures of both Singapore Ltd Edition TAG Heuer Monaco Automatic Calibre 12 Chronograph and the F1 Lady Ceramic with Black Diamonds, please click here.
After that, Jenson autographed one of his helmets ...
It is for the charity auction for MILK (Mainly I Love Kids) Fund, a
charity organisation that was set up to reach out and help disadvantaged
children and youth which TAG Heuer Singapore and Sincere Watch have
been supporting for the past years.
Mrs Tay Liam Wee, received the JB-autographed helmet on behalf of Sincere Watch for the coming MILK fund-raising event.
Following was to reward the winner of the TAG Heuer contest. The winner got a TAG Heuer Jacket and also to ask Jenson any
question.
Before the lady left, she requested Jenson to autograph her winning.
Then a giant cake for TAG Heuer 150th anniversary appeared.
The local Brand Ambassadors, both popular celebreties, Wong Li-Lin and Tay Ping Hui were invited to join the cake cutting.
Before proceeding to the party, everyone wishes Jenson the very best for the weekend race.
After the presentation and cake-cutting, the party continued. More food and drinks !
A pic for the models with TAG Heuer pieces on their wrists. They walked around the bar to show the guests the watches ...
Went out to get a few pictures of the party venue - FUSE Bar ...
The reception ...
The long list of guests ...
The frontage of FUSE Bar.
The far end of the bar with hoarding by TAG Heuer ...
The entrance from the far end of the bar ...
Just behind the stage, is the serving bar ...
...towards the end of the bar, tasty hams were served ...
spring-rolls were prepared on the spot just opposite the ham-kiosk ...
Looking back at the serving bar ...
two more private rooms with comfortable sofas for the guests ...
the other room ...
For bubblies, only MOET was served, of couse, as it is a LVMH brand event.
A jazz band to soothe the evening ...
Guests mingling with continuous canapes and drinks served ...
The party continued till late accompanied by the wonderful jazz performance...
Thanks to TAG Heuer for the invite and all the best to Jenson Button!
Kong
TAG Heuer Double Celebration with Jenson Button, 2009 Formula 1 World Champion
Kong, thanks for the comprehensive coverage.
The more I am on this site the more I realize, I really should have been a race car driver
Thank you! I find the celeb endorsements
