SEIKO launches its GPS Solor
Watch.
(* please note that there was an embargo until
the similar event at Greenwich has been held - October
10)
I was invited to the launch event of SEIKO GPS
watch on the eve of the global launch (September 27) at WAKO, which is a
high-end department store, but SEIKO's flagship store owned by
itself.
The event started ON
the roof where not many people have ever been. The Clock tower
is 80 years old, and now it does have GPS adjustment mechanism
inside. The event started on the roof, because SEIKO wanted
the attendees to experience and handle the GPS watch. They
were glad that the weather was fine.
Now, the opening remark by Mr.
Shinji Hattori, President of SEIKO Holdings and SEIKO Watch
Co.
"This is the fist time to show to the media people
although the watch itself is to be launched globally tomorrow (September
27). We will have the similar event in Greenwich on October
10 for the press and media.
"We call this
watch our second evolution in the
history of SEIKO's 131 years history. The
first evolution was our first
Quartz watch - called Astron - launch, with less than +/- 0.1 sec a day
accuracy which changed people's life and culture. Then SEIKO
became the world well-known brand.
"We have been
doing R&D on this GPS watch - as the world globalize, the more
the watch like this with simple button pushing will be needed for a long
time. We accelerated our efforts in 2000, but it was
extremely difficult to make is compact
enough.
"Today, we have several special guests and
one of who, Mr. Yuichiro Miura, the adventurer, is here, too.
He is 80 years old and planning his THIRD attempt to climb the Everest
(the past attempts all succeeded) and this GPS watch can grab the signal
and adjusted accordingly in as short as 6 seconds. Radio wave
watches cannot do that as it has only 7 towers globally while there are
30 GPS satellites around the earth.
"Please handle
and experience this super high-tech watches. I am sure that
tomorrow, September 27 will be the day for the watch history
book.
Photo Session with the
"special guests".
With
"Astron Girls"
Sorry for the poor photo
in the poor lighting... :-(
Here is the video of the
presentation.
- First, press the button on the 2 o'clock for 6
seconds until the second hand shows 6 o'clock.
- The second
hand then shows how many GPS satellites the watch has found (first,
three, then four)
- Then the second hand goes to 2 o'clock "Y"
meaning "Yes, successfully captured more than 4 satellites and now show
the correct time".
- Finally, all the hands are moved to the
correct time of where you are.
Here you
go.
Came down back to the banquet
room
Astron
Girl explaining the watch.
Mr. Yuichiro
Miura, 80 years old, yet planning to his third climb to the top of
Everest
Mr. Agri Honda -
former F1 driver/ team owner at the far
right
Technological
Innovations:
1. Super energy efficient GPS
module: Typically, it requires 1000 to 10000 times more power
than the normal quartz watch to grasp the signal from at least four GPS
Satellites, and 200 times more than those Radio Wave watches.
SEIKO came up with the GPS module that consumes extremely low power with
the size which fits in the wrist watch.
2.
Ring Antenna: Another innovation was "ring antenna" which is
encased in the outside and underneath the ceramic dial
ring.
3. New power system: Lithium
Ion Battery is small and can store high energy, but at the same time,
relatively easy to be broken when too much charge or draw is
done. SEIKO developed the new IC chip which controls the power
consumption.
Automatically senses the Sun and adjust itself once a
day. By showing the number
of the GPS Satellites it captures and such, it lets you feel the
"connection" with the universe.
From SEIKO Press
Release
Limited
Edition
The Line-up
(Prices may vary by market - 001 is MSRP JPY250K and others between 150K
to 200K, exl. sales tax)
SAST001 - PG index, Bright
Titanium Case, Bright Titanium Bracelet, Limited
Edition
SAST003 - White index, Bright Titanium Case, Ceramic
Bezel, Bright Titanium Bracelet
SAST005 - Gold index, Bright
Titanium Case, Ceramic Bezel, Bright Titanium Bracelet
SAST007 -
White index, Bright Titanium Case, Ceramic Bezel, Bright Titanium
Bracelet
SAST009 - Blue index, SS Case, Ceramic Bezel,
Reinforced Silicon
SAST011 - White index, SS case, Ceramic
Bezel, Reinforced Silicon
Maybe a bit bulky
at 47mm, but could get used to it soon.
Common specs
-
Sapphire glass with super clear coating
- 10 ATM water
resistance
- Anti magnetic
- 47mm diameter case,
10.6mm thickness
- Warranty 1 year
- Solar charged
battery - no need to replace battery
- Power reserve display
function
- Summer time function
- Dual Time display
function
- World Time function (39 time zones)
-
Perpetual Calendar
(As a quartz watch, without any
contact with GPS signals, +/- 15 sec per
month)
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As always, thank you SEIKO, for invitation and informative
presentation!
Ken