CITIZEN Eco-Drive "EYES" Launch Reception report

Jan 09, 2013,17:10 PM
 

Report of CITIZEN Eco-Drive "EYES" launch reception.

As I have been reporting the innovative products from CITIZEN design center, this model - announced at Basel 2010 - is to be soon launched (Feb. 2013) worldwide as LE of 250 for each of black model and white model.  The bottom line of these "concept models" is "fusion of the innovative technology and the beauty", which may somewhat overlap with the PuristS concept.


A Message from the designer:




Sorry for the bad lighting - White version




Black version




The raw material of the special ceramic.




Day, date indicator parts (the EYES)








Inner bezel without index bar and dial plate.




These 13 ceramic blocks are the index bars - all surfaces are polished with diamond paper to be so sharp, shiny and flat.  The process which really takes time.




Inner bezel and dome sapphire crystal (both sides ARC) and stainless steel cover with "dura-tect" coating to protect from scratch and swirl.  Dura-tect is CITIZEN's metal surface coating technology to keep the case more durable and less prone to scratch for longer period.








Case









Dome crystal is for collecting more light into the dial.







In the box





Enjoy the light and shadow....
















Those 4 screws need to be unscrewed to disassemble and service the watch.








Straps is called "liquid rubber strap" with special coating to protect it from stains or dusts.








The first all ceramic dial - and the solar panel is hidden under the center of the dial.




Tries to absorb as much light as possible through the dome crystal.  Quite domey,




White version's center of the dial is the thin white ceramic while the black version's center of the dial is not ceramic but sapphire crystal to achieve the power charge efficiency.

- Specification, other info -
Case diameter: 43mm
Case thickness: 18.7mm (including the top of the dome crystal)
Caliber 8676: +/-15sec per month (no radio wave adjustment function), Eco-Drive, Fully charged power reserve=6 months.  Day and date indicators.  Water resistant 5 ATM
Reference numbers: White model AO9010-02A, Black model AO9010-02E
LE pieces: 250 for each color (500 in total)
MSRP: JPY420,000.-
Expected Launch date: Feb 2013


Eco-Drive is quartz movement and not mechanical, so it may not be of such interest for PuristS here.  But "eco" is something everyone should be mindful of these days and design concept and their "attention to detail" way must be something we should appreciate.  Not extremely accurate as some of the quartz watches out there (without radio wave capture function either), but this is an interesting and fun watch to look at and wear. 

Honestly, I think CITIZEN will do something very interesting or already have something very interesting under its sleeve even for purists.  I have been wearing Proximity these days - it's so convenient, comfortable and useful as a beater watch (read -> home.watchprosite.com ).


Thanks!

Ken


This message has been edited by dxboon on 2013-01-09 17:44:51 This message has been edited by dxboon on 2013-01-12 10:00:57

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Comments: view entire thread

 

thanks Ken. why not a thermocompensated.....

 
 By: Ronald Held : January 9th, 2013-17:20
Movement in that watch, perhaps related to their A110 movement?

Sorry for late reply...

 
 By: KIH : January 11th, 2013-09:17
... I asked CITIZEN and they say "thermocompensated movement is not common these days"..... Thanks! Ken

No problem, Ken. I do not understand the response. ..

 
 By: Ronald Held : January 11th, 2013-14:36
From Citizen. Do they mean there are only a small percentage of quartz watches that are TC? They already have a solar movement in The Citizen. Maybe it is a cost issue?

They say...

 
 By: KIH : January 11th, 2013-17:44
.. they used to make those movements (powered by the thermo- difference), but not today... Makes sense? Or do they misunderstand your question? Ken

Thanks Ken.

 
 By: fernando : January 9th, 2013-18:35
So is this the first all ceramic dial solar powered watch? Apart from the ceramic, is there anything else that sets this watch apart from others in this category? Cheers fernando

Well, unique design...

 
 By: KIH : January 11th, 2013-09:19
...? The super domey crystal for more efficient light absorption, special coating on the strap to keep it cleaner, etc.... Ken

I love...

 
 By: dxboon : January 9th, 2013-22:20
...the ceramic indices and also the voluptuous dimensions of the crystal. I would be excited to see this watch in person. Thanks for the great coverage, Ken. I think Citizen has some great ideas and I want to see MORE! Cheers, Daos

This will be available worldwide, so...

 
 By: KIH : January 11th, 2013-09:20
.. you will have a chance to see it in person, hopefully! Ken

Always interesting...

 
 By: Mark in Paris : January 10th, 2013-01:34
to have a view on something different. The approach based on the ceramic material is nice and the overall shape too (Dome, dial, case ...) Thanks for the follow up Ken :) Cheers, Mark PS : Glad you mention what it was. From the picture I thought it was an...  

:-)

 
 By: KIH : January 11th, 2013-09:22
Yes, this is different, but interesting enough to stimulate my purist mind :-) Ken

Thanks Ken!

 
 By: jporos : January 10th, 2013-06:34
Really beautiful and interesting watch; the depth of the dial seems like it is not gimmicky, unlike some other unnamed brands that create this dial depth to distinguish their watches. I wish that Citizen had pioneered a way to integrate the solar cell int... 

Wow, that IS an interesting idea...

 
 By: KIH : January 11th, 2013-09:23
... I am sure CITIZEN is reading this and may start thinking about it, or they are already? Thank you! Ken

the white model is a real beauty and looks deceptively simple

 
 By: G99 : January 10th, 2013-09:25
thanks for all the detail Ken. G.

Glad you say that....

 
 By: KIH : January 11th, 2013-09:25
.. thanks, G! Ken

Ceramic ...

 
 By: AndrewD : January 10th, 2013-13:49
... and other new materials seem to be used more for cases, so it is nice to see someone doing more innovative things with dials too. I will need to see one of these in the 'ceramic' as the dial comes across as rather 'plasticy', but I guess you can see t... 

Their tendency is...

 
 By: KIH : January 11th, 2013-09:27
... to let the Concept Model they show at Basel to the market place, no matter how long it takes. They don't guarantee, but their "Concept Models" are not meant to end up as just concept models. And I guess it takes time to really commercialize the "Conce... 

Thanks for the clarification ...

 
 By: AndrewD : January 11th, 2013-12:52
Thanks for the clarification, Ken, I understand now. Much like the car industry, concept models often don't reach production, although ideas and parts of the concept may end up in production models. Andrew

Love it!

 
 By: ingmar : January 10th, 2013-19:54
There's a watch brand with a similar style but rue execution on this is amazing. Wish the price weren't so high. Those $s for GS or even The Citizen make sense. This just feels so "fashion."

I understand..

 
 By: KIH : January 11th, 2013-09:29
.. but I guess it takes such resources to make this dial and time, man/hour... Yes, fashion may be more on the agenda for this one, I agree. Light and shadow - the statement like the artistic expression.... Thanks! Ken

A lot of coolness to that watch

 
 By: L. Joel : January 10th, 2013-20:02
Great photos and awesome post K. Thank you. Best wishes, Joel

Thanks, Joel.

 
 By: KIH : January 11th, 2013-09:31
This is what the parent company of La Joux-Perret and Arnold & Sons makes :-) Ken

Thanks a lot for the comprehensive report Ken.

 
 By: foversta : January 11th, 2013-15:38
Do you know why? Due to the glass shape, I think that this watch has a feeling of LM1... I'm curious to see it in the metal. Fx

Ah, I see..

 
 By: KIH : January 11th, 2013-17:47
... well, this concept model was announced at 2010 Basel and there is no way CITIZEN saw LM1 (don't know about the other way around, may be coincident). The reason for the very domey glass is aesthetic and the effort to collect as much lights as possible ...