Kong[Moderator]
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Baume & Mercier Launches Promesse in Singapore
Jul 31, 2014,10:54 AM
Last week, Baume & Mercier launched their new Ladies' Collection -
Promesse in Singapore. During the launch, a small exhibition showcasing
seven moments (of Ladies' fashion and lifestyle) in which Baume &
Mercier has demonstrated their expertise and ability to grasp feminine
wishes since 19th century till today.
A recap of that day ...
Venue was at a wondeful art gallery ...
Upon entering, there were seven showcases and huge posters of Ladies from various 'era' ...
The first showcase was named as 'A Time for feeling' - XIX
th (19th) Century ... depicting how the ladies dressed those days and also the accessories they used or adorned with.
A
portrait of Melina Baume. Beside was the pocketwatch given to her by
her father, Louis-Victor Baume, who was also the founder of the Maison
Baume & Mercier.
A closer look of the museum piece ...
Following is the next three moments ...
A time for party during the 20s' .... a time when women were daring, sophisticated and rebellious... 'The roaring Twenties".
The
'Baguette' watch of platinum and diamond-set with leather cord strap
... pretty and advance for that time but practical and attractive.
Some
of the items used by ladies during that period ... and yes, except for
that ipad which used to run some animation during the event...
The
next moment is the 50's - ' A Time for wonder' ... a period when ladies
were confident and active. Also a period when haute couture on the
rise ...
Really elegant piece - The yellow gold Marquise watch circa 1955 ...
Not just for telling time, it is also a piece of jewellery.
Still looks pretty till today ...
Next
is the 70's - A time for freedom - ladies were breaking the boundaries
of design. Also the time when space travel became a reality.
Science fiction and technolgoical innovation inspired design, fashion, music and cinema too.
Recognise anything?
The
Baume & Mercier watch for that time - The 72's Gray-gold Galaxie,
won several first prices in international watchmaking and jewellery
competitions.
Its really cool ...
Gilded metal Paco Rabanne-inspired evening clutch bag
Anyone knows these guys?
The 80's - A time for power .. ladies were more independent, determined and demanded a new female identity ...
The museum piece of the 80's gray-gold stirrup strap watch ...
The 90s - A time for style ..
Baume & Mercier's Catwalk polished steel cuff-style watch with hidden winding crown ...
Also a time when mobilephones started to miniaturise ... anyone used this?
I did, and also reminded me of the futuristic Startac.
Moving to present moment ... XXI
st (21) Century ...
A time for change - Ladies follow fashion, assert their own style and fit into a world where trends constantly renewing ...
The 2014 Linea in various metals and plethora of colour leather straps...
Keli Chew, PR & Marketing Manager of Baume & Mercier SE Asia, leading the tour of the showcases ...
After
that Philippe Caron, Managing Director of Baume & Mercier, South
East Asia and Australia introduced the new Ladies Collection ...
The Promesse.
The Promesse comes in two diameters - 30mm and 34mm, in steel and rose gold cases with or without diamond setting on the bezel.
Dial is “drapé guilloché” decor on metal or Mother-of-pearl. Straps could be leather, satin or even bracelet.
Movement within is either quartz or automatic calibre ETA2671 or ETA 2892-A2.
A 1970s model from the Baume & Mercier museum collection ...
Baume & Mercier also commissioned artist Sally McKay to create a bespoke sculpture to commemorate the launch of Promesse.
The sculpture is an image of two hands with the two little (pinkie) fingers entwined portraying a “pinkie promise”.
Inspired from the infamous love locks attached to bridges and landmarks all over the world binding people’s love for eternity,
Guests
were provided Baume & Mercier Promesse padlocks and a card to note
down their promises and locked them onto the sculpture.
Some wrote on the wall ...
Baume & Mercier Promesse padlocks ...
Philippe Caron placing his ...
After which a tour to view the new Promesse Collections ..
Some of the Promesse pieces ...
A side by side 30mm and 34mm ...
A picture of the emblematic piece ...with 61 diamonds set onto the 34mm steel case with mother-of-pearl bezel.
The “pinkie promise” sculpture with Promesse locks.
Kong