In 1978, amidst the quartz crisis, IWC and Porsche Design began a collaboration that would last twenty years and spawn many ground breaking timepieces. One of them was the world’s first wristwatch with titanium case and bracelet, the ref. 3700 automatic chronograph. The collaboration was a commercial success and helped saved IWC amidst the quartz crisis; according to Michael Friedberg, moderator of the official IWC forum, “Anecdotal reports claim that, back in the early 1980s, [the ref. 3700] annually sold more units than all other mechanical chronographs by all other Swiss companies combined.” Click here to read the rest of the article.

- SJX