No, I don't Wonder, I know.
Rolex is not simplicity, it is much more about Quality.
A feeling you immediately have, once the Watch in your hands, or better, on your wrist.
Quality also because do you know anyone who said its Rolex has an issue?
Some here experimented the thing: After many years without using it, they just set the time of their Rolex and voila... the Watch starts again, without any kind of issue.
Is Rolex the champion of Complications? You are right, absolutely not. They are the Champions of Reliability and accuracy.
Did you know that Rolex is certainly the brand who submitted to the COSC with success most of their watches? And that not when chronometry was a marketing word!
Simplicity is not a flaw nor an issue... Ask to Mr Dufour.
Even Rolex Simplicity can be elegant, too. Take some Vintage as an example, I am sure you will be convinced.
And there are comparisons which are not doable... For example, try to compare a Patek Cal 240, with a Zenith Cal 135, or with the Zenith movement housed in their Montre de Pilote, or with a JLC Duometre... Will you still be impressed?
As for your last question, no, Rolex is not the Swatch of Mechanical watches, for an excellent reason: Quartz watches, hence for a big part Swatch, were on to kill horology and mechanical watches.
Rolex had a quartz Watch in the catalog, but they were part of the Résistants. If Rolex was not there, I Wonder if we'd still have mechanical watches to admire...
Best, and thanks for this interesting discussion!
Nicolas