patrick_y[PuristSPro Moderator]
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SIHH 2015: Ralph Lauren Automotive Watch Collection
Jan 27, 2015,16:27 PM
Inspired By His Own Bugatti, Ralph Lauren Creates A Timepiece
When people think celebrity car collections most people
think Jay Leno and Jerry Seinfeld.
Those are two very impressive collections, but I think of Ralph Lauren
and his 1938 Bugatti Type 57S that has won awards in every show it’s been
entered into (and many Best of Shows out of them). Ralph uses this car as his inspiration for the Ralph Lauren
Automotive Collection of watches.
For example the beautifully glazed wooden steering wheel serves as the
inspiration for the amboyna burl wood bezel that adorns some of the dials or
bezels of the pieces in the Ralph Lauren Automotive Collection.
Each bezel is drilled from a solid block of Amboyna wood.
The wood bezel was inspired by the wooden steering wheel of the Bugatti 57S
Ralph Lauren's personal Bugatti 57S Coupe. The other vehicle is a Mercedes-Benz 500K / 540K.
Whether in a formal dinner setting or with a black leather motorcycle jacket, the Ralph Lauren Automotive timepiece remains a quiet but loyal accessory.
The Automotive Chronograph
The Ralph Lauren Automotive Skeleton 45MM. For such a large watch, the watch wears very well on the wrist.
The watch has a genuine blacked out skeleton movement. This black plating is very difficult to achieve because it adds thickness to certain parts which therefore creates the need for higher machining tolerances. Panerai switched to a tinted sapphire crystal back after experimenting with black movement coatings.
The Ralph Lauren Automotive Collection is truly an interesting watch that was directly inspired by a Bugatti and designed by a man who owns a classic Bugatti. Does it speak to today's owners of vintage and modern Bugatti machines?