Fricks
1223
That's a good point, a big effort has been made...
Jan 28, 2014,16:05 PM
... and that forces respect. We are criticizing strategies, branding and marketing, weird naming, etc... but in the end, a team has done a big effort to come up with this collect.
As always, its much easier to be on the other side and make critics.
When you say : "The new concept tries to sell the watches sui generis, without relying on the fame in the pen business. In other words, trying to sell watches to those customers who already collect their writing instruments."...
I really hope and i think its not what they were trying, that would be a bad approach to enter the watch world. IMO its just a way of accepting their heritage, showing they are proud of it, and not detaching completely from it.
Now all that being said, i start to really want to see that chrono in the metal