foversta[PuristSPro Moderator]
20814
For me, it is more a question of image.
May 20, 2018,15:16 PM
Thanks for the interesting discussion.
But for brands, it is very important to make the network as prestigious as possible. So whenever it is possible, they pin point bolutiques in very selected areas. When you several boutiques in such locations, you appear to be a serious and sustainable brand.
You know, it is like some Richemont brands which have their boutiques rue de la Paix... I'm pretty sure that they are losing a lot of money with these boutiques... but they stay in this prestigious street.
Fx