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I am looking forward to TAG Heuer's efforts...
Jan 21, 2015,21:33 PM
...whether they succeed or fail.
Once the smart watch market reaches a certain size, there will be a market for luxury smart watches, just as there is a market for luxury smart phones today. A utilitarian good, even one with superb build quality and beautiful software, doesn't provide it's owner with the same emotional connection as a luxury product.
Of course the market for smart watches is just developing, so TAG Heuer must be looking to 2017 and beyond to create their profitable niche in this market. The $2000 price point is not too crazy in the watch world. I imagine a nicely-skinned smart watch that offers the 18-34 demographic exclusive perks could sell with just a touch of Biver's marketing magic. Is a partnership with Apple out of the question?