Bill
29359
POLL: Luxury Watches and Online Retailing - Closed
We kindly ask the community to take a couple of minutes to answers a few question on online retailing in the luxury watch segment. It will be an interesting experiment.
We Thank you very much for participating. You will be able to see the results of the poll immediately after you take the poll. Be sure to come back and see the results as more users participate you will see the results changing.
The following questions will ask the respondent to rate his knowledge or interest in particular issue, and then classified on a scale.
Section 1: Luxury watchmakers and online retail | ||
1) Please rate your own interest/knowledge in luxury watches: ( 0=none; 7=very high) | ||
| 0 | 0% | |
| 1 | 0% | |
| 2 | 0% | |
| 3 | 2% | |
| 4 | 11% | |
| 5 | 25% | |
| 6 | 24% | |
| 7 | 34% | |
2) Please indicate the first 3 brands that come to mind with respect to luxury watches. Only three Please. | ||
| Audemars Piguet | 117 votes | |
| Blancpain | 7 votes | |
| Breguet | 36 votes | |
| Bulgari | 1 votes | |
| Cartier | 7 votes | |
| Chopard | 6 votes | |
| Girard Perregaux | 3 votes | |
| Glashütte Original | 6 votes | |
| Jaeger-LeCoultre | 63 votes | |
| Jaquet Droz | 3 votes | |
| F.P. Journe | 49 votes | |
| A.Lange & Söhne | 146 votes | |
| Richard Mille | 22 votes | |
| Montblanc | 2 votes | |
| Omega | 10 votes | |
| Officine Panerai | 11 votes | |
| Patek Philippe | 268 votes | |
| Piaget | 5 votes | |
| Rolex | 62 votes | |
| Ulysse Nardin | 7 votes | |
| Vacheron Constantin | 89 votes | |
| Harry Winston | 3 votes | |
3) Which brands do you know/follow among the ones listed below? | ||
| Patek Philippe | 233 votes | |
| Breguet; | 123 votes | |
| Vacheron Constantin | 146 votes | |
| Blancpain | 80 votes | |
| Cartier | 66 votes | |
| Jaeger-LeCoultre | 197 votes | |
| Omega | 111 votes | |
4)Do you own a watch of any of the seven brands presented above? | ||
| No | 16% | |
| Yes, one | 21% | |
| Yes, more than one | 61% | |
5) If you answered positively at question N° 4, please indicate the brand/s of the watch/es owned. | ||
| Patek Philippe | 130 votes | |
| Breguet | 54 votes | |
| Vacheron Constantin | 48 votes | |
| Blancpain | 34 votes | |
| Jaeger-LeCoultre | 135 votes | |
| Cartier | 45 votes | |
| Omega | 114 votes | |
6) Please rate your own computer/internet knowledge and skills. (0=none; 7=Excellent) | ||
| 0 | 0% | |
| 1 | 0% | |
| 2 | 2% | |
| 3 | 6% | |
| 4 | 10% | |
| 5 | 23% | |
| 6 | 28% | |
| 7 | 28% | |
7) Do you usually purchase items online? | ||
| No,Never | 8% | |
| Sporadically, once a year | 17% | |
| Occasionally, once every 3 months | 33% | |
| Often, once a month | 18% | |
| Regularly, more than once a month | 22% | |
8) If so, which category of goods do you usually buy, or have occasionally bought? | ||
| Clothing | 133 votes | |
| Books | 189 votes | |
| Music and Entertainment | 160 votes | |
| Electronics | 151 votes | |
| Jewels | 47 votes | |
| Other | 147 votes | |
9) Would you ever consider the opportunity to purchase a luxury watch, if possible, through an official online channel of distribution? | ||
| Yes | 74% | |
| No | 25% | |
10) Please rate the impact that the lack of a physical store experience would have on your decision. (0=Highly negative; 7=Highly positive) | ||
| 0 | 10% | |
| 1 | 7% | |
| 2 | 10% | |
| 3 | 17% | |
| 4 | 27% | |
| 5 | 9% | |
| 6 | 9% | |
| 7 | 8% | |
11) Please rate the impact that the absence of a direct/individual seller to buyer relationship would have on your decision. (0=Highly negative; 7=Highly positive) | ||
| 0 | 11% | |
| 1 | 8% | |
| 2 | 12% | |
| 3 | 17% | |
| 4 | 22% | |
| 5 | 12% | |
| 6 | 7% | |
| 7 | 6% | |
12) Please rate the impact that the luxury and exclusive nature of the good on sale would have on your decision. (0=Highly negative; 7=Highly positive) | ||
| 0 | 4% | |
| 1 | 2% | |
| 2 | 6% | |
| 3 | 10% | |
| 4 | 24% | |
| 5 | 18% | |
| 6 | 18% | |
| 7 | 11% | |
13) Please rate the impact that the online form of payment of such an expensive price would have on your decision. (0=Highly negative; 7=Highly positive) | ||
| 0 | 11% | |
| 1 | 5% | |
| 2 | 8% | |
| 3 | 12% | |
| 4 | 29% | |
| 5 | 12% | |
| 6 | 9% | |
| 7 | 9% | |
14) Please rate the impact that the lack of the possibility to physically examine the watch would have on your decision. (0=Highly negative; 7=Highly positive) | ||
| 0 | 25% | |
| 1 | 15% | |
| 2 | 13% | |
| 3 | 10% | |
| 4 | 14% | |
| 5 | 4% | |
| 6 | 4% | |
| 7 | 9% | |
15) Please rate the impact that the fact the good have to be shipped by courier (damage, loss) would have on your decision. (0=Highly negative; 7=Highly positive) | ||
| 0 | 13% | |
| 1 | 10% | |
| 2 | 13% | |
| 3 | 18% | |
| 4 | 21% | |
| 5 | 10% | |
| 6 | 5% | |
| 7 | 6% | |
16) When confronted with the purchase of a watch, on which sources do you rely to gather information and opinions? (cross more than one, eventually) | ||
| Paper Advertising | 0% | |
| Online Advertising | 0% | |
| Specialized Magazines | 9% | |
| Specialized Websites | 22% | |
| Online Forums | 46% | |
| Acquaintances/Word-of-mouth (friends, relatives, etc.) | 8% | |
| Dealer/jeweler of confidence | 10% | |
17)Section 2: Personal Data Sex: (Yes is not a valid answer) | ||
| Male | 96% | |
| Female | 2% | |
18) Age bracket: | ||
| 18 – 30 | 10% | |
| 31 – 50 | 62% | |
| 50 – 65 | 24% | |
| over 65 | 1% | |
19) Occupation Field/Status | ||
| Self Employed | 26% | |
| Legal | 4% | |
| Finance | 15% | |
| Medical | 12% | |
| Engineer | 7% | |
| Media | 2% | |
| Computers & Technology | 6% | |
| Homemaker | 0% | |
| Freelance | 0% | |
| Student | 3% | |
| Retired | 4% | |
| Unemployed | 0% | |
| Other | 15% | |
Total votes:310 |
We Thank you very much for participating. You will be able to see the results of the poll immediately after you take the poll. Be sure to come back and see the results as more users participate you will see the results changing.
© Copyright 2010 PuristSPro.com - No portions of this survey maybe used without the expressed written
POLL: Luxury Watches and Online Retailing - Closed
We kindly ask the community to take a couple of minutes to answers a few question on online retailing in the luxury watch segment. It will be an interesting experiment. We Thank you very much for participating. You will be able to see the results of the p...
Purpose of the survey?
I can recognize some marketing questions but can you please explain what your purpose and intentions are with this survey? Is Purists intending to encourage the named luxury brands to adopt Internet storefronts in addition to bricks and mortar? That would...
No real deep undertone
Just a small poll to get a feel for things out in the online sales world hence the lightness of the questions. The landscape of distribution is not going to change anytime soon. Down the road we can expand and use the poll tool a little more so all ideas ...
You can but ...
you need to send it across to be prepared for presentation. Anyone is free to PM me with any ideas and I will be happy to work out the format. Bill
As to format real simple
Hi Bruno Just send me the question(s) Followed by the answers and the next question etc. If you want the answer to be multiple choice just put (multi) at the end of the question. PM me in the format and we are off to the races. Bill
One other aspect of a PuristSPro poll...
You have to participate to see the results as we are very democratic. This is a community of give and take. But we love to add more and more gives and we thank with open arms all the lurkers who become posters everyday as they make the community stronger ...
Questions are not all very clear
Bill, I did not mind participating and I am very surprised with the results. I always thought Patek owners to be a small minority and Rolex owners to be the big majority. My thoughts were false. Two questions: 1) why is only a subset of brands mentioned i...
Same problem for me!
Questions 10 to 15 were tricky (very high/low impact on my willingness to pay/buy online). I got confused and also chose the safer middle section . Reminded me of our MC questions for being admitted as a med student. Hope, I´m a better doctor than MC...
A couple of quick answers
Regarding the broader list vs the shorter list in question 3-5 the idea was that subset represented a range across the major houses like Richemont etc. and the idea was that is more a brand recall rather than recognition. The focus to hone in on the high-...
Has the "Big 3" changed now?
Big 3 used to be Patek, AP, and Vacheron Has Vacheron been usurped by Lange? So today's popular vote, the Big 3 is now Patek, AP, and Lange? That's what the results show right now at 222 votes! Cheers, Anthony
I noticed that too....
Lange is growing and growing in the common knowledge,still maybe in the watch lovers knowledge but it s expanding.I don t have any doubt in thinking that Lange will be top 3 in the near future and its watches will have bigger recognition in auctions and c...
I'm also surprised how poorly Omega faired in Question #2
given how much they spend on advertising each year. Rolex kicked Omega's butt IMO. - AT
Well....
Are you measuring what people think, or what watch afficienados think they should think...? Good questionnaire design would trap point like this. nick
This survey is targeted at likely players
It would not provide nearly as valid a result set if we went out on the street and surveyed random people who have never hear of Patek. The sampling here is key and getting a qualified audience, and audience most likely to be part of the segment is the ke...
In China...
Omega is catching up Rolex on sale. In past Omega reduced price to compete with rolex...and lost... Now Omega have a very good marketing in China. As what I know, the retail sale value of Omega should be counted on 9digi USD in China including HK each yea...
It’s very interesting to see that JLC…
… is the 2 nd most followed brand and the 1 st in number of owners among the respondents. It also grabbed my attention the fact that Lange ranked 2 nd and A. Piguet 3 rd at the “first brand that comes to mind” question but both have no o...
some of the questions were not worded to allow proper response
The results are intereesting, but I too agree with having participated that certain questions were confusing. I don't think some of your responses have an accurate reflection of true intent for that reason. I personally would have liked more choices for t...
All comments welcome
Hi Please feel free to give me any additions or revisions for future reference. Or feel free to PM me with details as to what questions you would like to see or a whole poll for that matter. Looking forward to your thoughts. Bill
