Bill
29360
A couple of quick answers
Regarding the broader list vs the shorter list in question 3-5 the idea was that subset represented a range across the major houses like Richemont etc. and the idea was that is more a brand recall rather than recognition. The focus to hone in on the high-end of luxury and omega played the Rolex role to not bias the results while still have that segment represented. While the broad list was to set up the subset and the broad list though they had more names still covered the range in the subset.
Ratings ratings damn ratings. I wish there too was a better way to represent the spectrum. I guess you follow polling rules and models and they don't seem to have it right either.
I would love to have the perfect poll so it is all trial and error. Hopefully the next poll with the members participation will shed new light.
I hope this doesn't add confusion. Now we have to come up with some interesting findings from the poll that will obviously take some time but it should be fun.
Bill
POLL: Luxury Watches and Online Retailing - Closed
We kindly ask the community to take a couple of minutes to answers a few question on online retailing in the luxury watch segment. It will be an interesting experiment. We Thank you very much for participating. You will be able to see the results of the p...
Purpose of the survey?
I can recognize some marketing questions but can you please explain what your purpose and intentions are with this survey? Is Purists intending to encourage the named luxury brands to adopt Internet storefronts in addition to bricks and mortar? That would...
No real deep undertone
Just a small poll to get a feel for things out in the online sales world hence the lightness of the questions. The landscape of distribution is not going to change anytime soon. Down the road we can expand and use the poll tool a little more so all ideas ...
You can but ...
you need to send it across to be prepared for presentation. Anyone is free to PM me with any ideas and I will be happy to work out the format. Bill
As to format real simple
Hi Bruno Just send me the question(s) Followed by the answers and the next question etc. If you want the answer to be multiple choice just put (multi) at the end of the question. PM me in the format and we are off to the races. Bill
One other aspect of a PuristSPro poll...
You have to participate to see the results as we are very democratic. This is a community of give and take. But we love to add more and more gives and we thank with open arms all the lurkers who become posters everyday as they make the community stronger ...
Questions are not all very clear
Bill, I did not mind participating and I am very surprised with the results. I always thought Patek owners to be a small minority and Rolex owners to be the big majority. My thoughts were false. Two questions: 1) why is only a subset of brands mentioned i...
Same problem for me!
Questions 10 to 15 were tricky (very high/low impact on my willingness to pay/buy online). I got confused and also chose the safer middle section . Reminded me of our MC questions for being admitted as a med student. Hope, I´m a better doctor than MC...
A couple of quick answers
Regarding the broader list vs the shorter list in question 3-5 the idea was that subset represented a range across the major houses like Richemont etc. and the idea was that is more a brand recall rather than recognition. The focus to hone in on the high-...
Has the "Big 3" changed now?
Big 3 used to be Patek, AP, and Vacheron Has Vacheron been usurped by Lange? So today's popular vote, the Big 3 is now Patek, AP, and Lange? That's what the results show right now at 222 votes! Cheers, Anthony
I noticed that too....
Lange is growing and growing in the common knowledge,still maybe in the watch lovers knowledge but it s expanding.I don t have any doubt in thinking that Lange will be top 3 in the near future and its watches will have bigger recognition in auctions and c...
I'm also surprised how poorly Omega faired in Question #2
given how much they spend on advertising each year. Rolex kicked Omega's butt IMO. - AT
Well....
Are you measuring what people think, or what watch afficienados think they should think...? Good questionnaire design would trap point like this. nick
This survey is targeted at likely players
It would not provide nearly as valid a result set if we went out on the street and surveyed random people who have never hear of Patek. The sampling here is key and getting a qualified audience, and audience most likely to be part of the segment is the ke...
In China...
Omega is catching up Rolex on sale. In past Omega reduced price to compete with rolex...and lost... Now Omega have a very good marketing in China. As what I know, the retail sale value of Omega should be counted on 9digi USD in China including HK each yea...
It’s very interesting to see that JLC…
… is the 2 nd most followed brand and the 1 st in number of owners among the respondents. It also grabbed my attention the fact that Lange ranked 2 nd and A. Piguet 3 rd at the “first brand that comes to mind” question but both have no o...
some of the questions were not worded to allow proper response
The results are intereesting, but I too agree with having participated that certain questions were confusing. I don't think some of your responses have an accurate reflection of true intent for that reason. I personally would have liked more choices for t...
All comments welcome
Hi Please feel free to give me any additions or revisions for future reference. Or feel free to PM me with details as to what questions you would like to see or a whole poll for that matter. Looking forward to your thoughts. Bill
