Horological Meandering

My wife and I were lucky enough to receive a last-minute offer of tickets to the Los Angeles Philharmonic's first concert with Gustavo Dudamel as music director. Guess what was on the back of the concert program? That's right: a Rolex advertisement featur... 

. . . and refreshingly candid, too . . . I wouldn't have the nerve to acknowledge the allure of advertising ;-). Curmudgeonly, Art

Of course, advertising at its best is a nuanced art, like anything else, but I think the most successful ads do exactly what this one did -- it reached out to you and created a bridge between your likes, your values and their product. I'm a sucker for a g... 

Rolex used to use some well known and appreciated guys to promote their watches... It will be interesting to make a list: Sir Hillary, C Killy, Haroun Tazief, Arnold Palmer, Some Orchestra Celebrities, F1 Pilots, and so on... So, nothing new under the sun... 

. . . that I thought I knew him fairly well, and if anything, he's more skeptical than I am. There are people around today that I admire - Charlie Watts, Vin Scully, and John Wooden, for example - that wouldn't sway me one way or the other if Rolex tapped... 

and somewhat better than George Clooney, Nicole Kidman, and Michael "Bongman" Phillips for Omega. And I'm not quite sure about Uma Thurman for Tag Heuer. But Rolex ads were always more 'National Geographic' and somewhat cultured compared to most other wat...