This watch brand can't fail, really.
Like the other 'British Masters' watch brand, it is selling it's "English-ness" without actually usiing the 'English' brand name. It could have been 'Montres Freres English', but they decided to nick the name of an old French farmer -- only the eccentric English could do that!
Then, there can be a series of associations with all kinds of British names like Supermarine, Martin-Baker, Triumph, Spitfire etc.
Next up: Raleigh bikes, BSA, Hesketh Motorcycles, Ovaltine, Bristol Cars, Bovril, Beano, Dandy, Kendall Mint Cake......
There is enough nostalgia out there for Queen & Country in the parts of the world map formerly in red ink (The Commonwealth) to sustain this business model, ad infinitum - "Jolly good show, chaps!".......and home in time for 'medals, tea & crumpets'.
Seriously, as a naturalised Brit myself (Welsh), I am tickled pink with the concept, and wish I'd thought of it first........
Regards, MTF
This message has been edited by MTF on 2009-10-24 06:56:57