Mkvc.... Beautifully put

Jul 22, 2014,22:08 PM
 

And I agree dead on.


When a thing is designed for a purpose, and fulfills that purpose ( and then some) and is probably overbuilt for that purpose... And it's design embodies that purpose...

This IS the 911. This is the submariner.

I love the way you describe these designs as un self conscious. Brilliant!

I love your answer, I feel like I learned something today.

It's hard to say where something like an RO falls in, or a Cartier tank...

Neither of these have a 'purpose' such as water resistance or magnetic invincibility ...

Neither times anything except time....

With these type designs, it's as if the identity was born an adult, somehow.

I would say with a Tank, it is almost a tabula rasa, allowing each wearer to project his or her meaning into it. The identity comes from the wearer, and the admirer.

The identity is shared by millions, each projecting on to that nearly blank slate.

The RO is such a dynamic and original design...  And can't be thought of as minimalist or almost blank...  In this example you have to say, the identity was given life by the designer. How else can you look at the RO?

It was ahead of its time and timeless.

I would have preferred that the purpose-built answer apply to all icons... It's such a great answer.

But it gives way to mystery again...

However, if we are seeking a usable answer, I would go with mkvc's. It's something we can apply and rationally use if we choose to designs something.

As for modern examples, clearly the L1. 

You might say that the L1 was purpose built in a poetic sense... Deconstructing time, in a way... And putting it back together again. But while the L1 is loved for its design, it really is the outrageous quality that made it an icon. I remember when it came out... It was the quality, the quality that everyone could not believe. It so far exceeded anything out there. The design seemed to be almost something we had to learn to love... In the name of this impossible quality level.

Ok I'm taking a break now... smile
This message has been edited by Mostel on 2014-07-22 22:19:23


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Where did that ‘identity’ come from?

 
 By: AndrewD : July 21st, 2014-02:21
Following on from our recent thread on identity and recognizable watches [ click here ], I would really like to hear how you think the watch or company has achieved this. Does it require a new and distinctive design? A long uninterrupted history (eg. Po... 

Great question

 
 By: watch-guy.com : July 21st, 2014-03:04
I would like to say that I think most designers do not think they have an icon when designing any object- They design for their client and then I think blind luck takes over. Why should the reverso be more iconic than the the Rolex Prince Why should the P... 

Out of their time?

 
 By: AndrewD : July 21st, 2014-16:40
Great comments. I particularly agree with this statement: " In fact I think it is the ugly ducklings which tend to become design icons rather than the " it" design of the present." ... and frequently the watches (and other designed objects) that are immed... 

If there's a common thread . . .

 
 By: Dr No : July 21st, 2014-17:02
. . . amongst manufacturers (and not specific watches) that successfully forge an identity, I would hazard a guess that perceived value would be the quality all of them offered. Rolex, with watertight cases and the first mechanically proven self-winding m...  

Identity?...

 
 By: pplater : July 22nd, 2014-06:56
Where do our watches gain their identity, Andrew? The answer is so much easier for those of us who incline toward the artisan watchmaker. Nowhere else will you find a greater expression of the talents, beliefs, wishes or mindset of the designer. The AHCI ...  

This is a significant attraction of the independent manufactures

 
 By: AndrewD : July 22nd, 2014-15:32
... and watchmakers. And many go out of their way to produce a distinctive design to mark their wares and stand out from the crowd. And Sarpaneva is a strong example. Thanks! Andrew

I believe that "identity" is made ...

 
 By: nilomis : July 22nd, 2014-07:51
On the brilliant minds of the "dream makers" working hard to persuade us that we are part of each dream. This dream can be adventurous, like "wear a Omega Speedmaster and dream to fly to the Moon", "wear a Rolex Submariner and dream to dive to the ocean" ... 

It would be a bit sad if identity was manufactured ...

 
 By: AndrewD : July 22nd, 2014-15:46
... in the Marketing Department. But it is often the situation. This seems to be more of a recent phenomenon and reaches its peak with the brand ambassadors - create (or buy) an immediate backstory for a watch by linking it to an celebrity with their own ... 

Watches with a purpose.

 
 By: mkvc : July 22nd, 2014-09:43
Watches become iconic when they are made for a purpose and fulfill that purpose extremely well. Consider the Submariner, the Speedmaster, the Reverso, the Explorer, the Polerouter or the original Ingenieur (among others): they were not made to be toys. Th... 

Are there modern examples?

 
 By: AndrewD : July 22nd, 2014-16:00
All great historical references, Michael. Can watchmakers achieve the same thing today? Has Richard Mille done this for motor racing, yachting, golf, tennis, etc.? Are there other modern examples? Andrew

Mkvc.... Beautifully put

 
 By: Mostel : July 22nd, 2014-22:08
And I agree dead on. When a thing is designed for a purpose, and fulfills that purpose ( and then some) and is probably overbuilt for that purpose... And it's design embodies that purpose... This IS the 911. This is the submariner. I love the way you desc...