MTF[PuristS]
13383
Patek Philippe turns back time
Oct 10, 2018,16:05 PM
Thanks Imran for the early report.
In the immediate aftermath of seismic change, there will always be knee-jerk reactions.
It is understandable that the vast majority of such responses have been by men who outnumber women on this forum.
Some may be disgruntled by no new mens' model.
Afterwards, sense and sensibility come into play as better informed cogitations realise the significance of this watch launch.
Patek Philippe owes a lot to the original Twenty-4 range; it may have even saved the brand through tough economic times.
The current hyperbole and supply-demand mismatch has been generated by and for Gents' watches but even Patek Philippe suffered during the "quartz crisis".
Some younger commentators may not realise that the Twenty-4 helped by contributing more % profit than % production numbers. In other words, it was the cash cow and cream that financed the growth of Patek Philippe to offer today's Gents' watches.
Recently, with the resurgence of mechanical movements in ladies' watches from other haute horlogerie brands viz. Chopard, Audemars Piguet, Cartier and Others, there was a perceived gap in Patek Philippe's portfolio. This was partly addressed with mechanical movements dedicated to ladies' models but they were niche complications.
Patek Philippe needed a classic round watch for ladies with mechanical movement.
Now, they have one...nay, they have a new range!
Once the floodgates open, it bodes well for other complications and designs.
Regards,
MTF