A quick tour of the just opened Malmaison luxury emporium in Singapore

Feb 05, 2011,05:31 AM
 

Malmaison just threw open its red doors and I was lucky enough to get a tour. Situated on a prime site in Knightsbridge mall along Orchard Road, it is the first "luxury emporium" in Singapore. Run by one of S. E. Asia's largest watch retailers, The Hour Glass, Malmaison retails all manner of the interesting and high quality, and of course watches.

 



 

 

Inspired by Empress Josephine's chateau of the same name - notice the subtle references to this in the decor, like the beehive motif on the main door - Malmaison is a eclectic in style and product. 

 

Amongst the items on offer are Pierre Corthay shoes, a small selection of vintage Cartier objet d'art and artisan Frederic Malle perfume. Soon to arrive are Charvet shirts and ties, amongst other things.

 

One of the most interesting features of the store are the teleporter-like glass cylinders for testing perfume.

 



 

Spray the perfume inside, close the door to allow the smell to diffuse and then stick your head in for a whiff. This elaborate set-up is called for because the perfumer is apparently the MB&F of scents; Frederic Malle invites the best 'noses' in the world to compose a particular fragrance.

 



 



 

The store is a different experience from everything else in Singapore. So too are the products, they are unique and beautifully made; aside from the watches what is on offer is not available elsewhere in Singapore. But Singapore is a very small place so Malmaison will have to work hard to make its voice heard. Nevertheless I applaud Michael and his team for daring to create a store like this.


- SJX

 

  A quick tour of the premises   

 

The grand hall on the ground level

 



 



 



 



 



 



 

Which leads to an enormous, Harry Potter-esque griffin, flanked by Rolex and Patek boutiques on each side

 



 



 



 

An excellent selection of vintage Rolex is on display in the Rolex boutique - though none are for sale - this is the first authorised Rolex retailer in the world that displays vintage Rolex alongside modern

 



 



 



 

Past the griffin one arrives at the Napoleon room entirely in soothing blue velvet

 


 



 


 


 

In the same area you have the men's section with shoes; ties, shirts and pocket squares soon to arrive

 



 



 

Below: Pierre Corthay's 'Satan' shoes

 



 

 

  This stool is made from fossilied wood - sitting on the oldest wood in the world

 



 

Up the stairs to the second level

 



 
 

 

  Where you have books, jewellery and perfume; a florist selling only roses will soon open

 



 



 



 



 



 



 



 



 



 



 



 



 



 



 

 One of the offices on the second level has a star chart ceiling

 



 

 

  And tribal art from Africa and the Pacific Islands

 


 


 


 


 


 


 


 


 

And if you buy something you get it wrapped with a ribbon in the shape of a rose

 


 



 

 

This message has been edited by SJX on 2011-02-05 06:01:56

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Comments: view entire thread

 

A high class establishment ...

 
 By: cen@jkt : February 5th, 2011-08:28
without any Rolex bling bling is not cool at all . cen@taipei

There is plenty of that

 
 By: SJX : February 5th, 2011-08:32
you need to visit the store to see it. And I am sure Pierre Corthay can make a pair of bespoke shoes in red set with bling bling. - SJX

sumptuous!

 
 By: playtime : February 5th, 2011-08:41

The epitome of luxury...

 
 By: patrick_y : February 5th, 2011-22:04
Wow! Despite all my travels to many of the world's most premiere shopping destinations, I've never seen such a store with so much character and uniqueness. I guess no such store has ever been opened because it is so unlikely that such a store can be profi... 

A museum

 
 By: SJX : February 5th, 2011-22:27
That is an apt description. It is not specifically a museum, but interesting enough to be worth a trip to see. - SJX

A treasure chest...

 
 By: patrick_y : February 5th, 2011-22:48
Museum may not be the right word, strictly speaking it is not the right word. Keep in mind, may powerful rulers and powerful families have had deep passions for collecting art and other objects of vertu. The larger versions of these collections and the pi... 

An eclectic environment ...

 
 By: fernando : February 5th, 2011-22:22
that caresses the senses and hopefully sets the mood for customers to loosen the purse strings. The vintage Rolex diplay will be torture for some. Thanks for the tour SJX. fernando

lest on and all forget...a short dose of history

 
 By: Hororgasm : February 5th, 2011-23:13
Malmaison was built with the spoils of Napoleans Egpytian adventures, and was lavish even in this days.it was also Empress Josephhine home maintained with a Fr5m divorce stipend from the State. Anyway, its a spectacular place, the shop I mean. Very origin... 

What an intriguing store!

 
 By: dxboon : February 6th, 2011-00:28
I like that the layout is reminiscent of a house with many different rooms. I wonder if Nicolas knows they've stolen his shoes and are selling them? "Satan" shoes? Hysterical! LOL! Thanks for the report and pictures! Cheers, Daos

Very interesting...

 
 By: Wees : February 6th, 2011-01:05
Thanks SJX. This looks very interesting and I'm looking forward to having a gander. I guess with a name like Malmaison it was always going to be more continental in flavour. Certainly Singapore has plenty already from the Empire, so there is something to ... 

Seems that THG has redefined luxury living in Singapore..

 
 By: i_am_Sam : February 6th, 2011-02:28
They've done an amazing job with the L'Atelier and with this one seems that it is so much more than that... Thank you for sharing SJX! Best, Sam

Just been there today during lunch and had a personalized tour too.

 
 By: patrickmaniac : February 8th, 2011-21:36
The lady who attended to me was probably new and had some trouble with English. Lucikily my mandarin works with her and I had a pleasant experience. Understand from her that the store is not yet fully complete and the owners brought in their own collectio... 

not elite can go in see see look look ma?

 
 By: xsw : February 9th, 2011-13:50
looks like someones castle.. Feel like go see look see look haha :p

Of course! It's not a country club where membership is required.

 
 By: patrickmaniac : February 10th, 2011-00:23
Just go in with an open mind and enjoy the experience. Cheers PAt

haha ok

 
 By: xsw : February 10th, 2011-03:12
the place so atas.. haha next week then i go inside kia kia

Visited today and bought a

 
 By: mell0822 : February 13th, 2011-03:38
Frederic Melle perfume for my wife as Valentine gift. Served by its very efficient Client Relationship Manager and a young male sales staff. The visit was just over an hour. Highly recommended.

Decadent!!

 
 By: Z3 : February 15th, 2011-01:03