Mitch K
2586
For me the motivation to buy a particular watch has changed over time.
Jun 09, 2014,20:11 PM
At this time there are a number of factors that come into play:
1. The story - every watch that I buy has some kind of story associated with it. The pursuit, the relationship with the watchmaker/company, where I was when I got the watch, what was going on with me at the time of the purchase, etc.
2. The exclusivity of the watch. I have long since stopped buying art prints, only uniques pieces. It suits my persona to know that you are not going to see the same watch on other's wrists. Yes it's part ego, I admit it. But it is also a conversation piece.
3. Loyalty to a company. There are several companies that I support and I prioritize their products. There are also a number of companies that I won't purchase a product from because I don't agree with their philosophy as I see it.
4. Relationship with watchmakers. I have a very soft spot for independent watch makers. Getting to know them, spending time with them, learning why makes them tick gives their watches a true personality that rings true to me. I have been so very fortunate to have a lasting relationship with a number of these people and their families and i treasure it along with their products.
5. The finish of the watch. It has become a crucial component to my purchase.
6. Technology. There are watches where the technology takes precedence.
Bottom line: the watch has to strike a chord in me. To buy a watch is a leap of faith in the maker, the seller, the bank account but mostly faith in my eye and my inner sense. When I see the watch I listen to that inner voice and trust it.
Mitch