dr.kol
11333
Gentlemen,
Mar 11, 2015,16:10 PM
I think most of you totally underestimate the new watch concept. Apple Watch is just the start and nobody knows what we will see in five years or so.
Desk divers wear their Rolex Submariners but I have never seen a real diver who would not wear a dive computer. What if the fashion is changing and everybody who wants to be "modern" starts to wear on their wrists the modern technology. What if in five years it is considered that people wearing a mechanical watch are just relics of Stone Age? What is Apple and the future producers of "smart watches" are employing all movie stars, Formula 1 drivers, football players, etc. as their Brand Ambassadors? What if even a Reverso Smart Watch is developed?
The so called WIS are not a group big enough to keep the Swiss watch industry alive. What is i.e. in China and FE the fashion is turning 180 degrees?
I feel that many lovers of mechanical watches simply try to close the eyes from the changes of the market environment...
In Finland a story is circulating: It was actually Nokia who developed first the touch screen for mobile phones. It was introduced to the CEO of the company, a lawyer who become the CEO "by accident". This gentleman noted, that "nobody will ever use a touch screen because buttons are so much better". Where is Nokia now just some years later; where are all the Nokia phones? Nokia used to be one of the most valuable brands of the world and also one of the most profitable companies. Now it's just ruins what it used to be.
There is for sure no space for arrogance!
Best, Kari
PS. I might buy one more Apple. Around $ 1,000 is simply nothing compared to a decent watch. The savings when not buying one additional watch I might put to a perfect holiday for the whole family, a holiday apartment in Spain, a new car, or...