Andrew, thanks for the report, but I would like to give the credit to Minerva

Nov 25, 2007,04:15 AM
 

as almost everything from the Montblanc Villeret series is taken from the inheritance of Minerva: the case, movements and even the presentation box.

The only thing Montblanc added is the new dial (and an ew price tag). You might want to check my 2005 article from a visit to - then - Minerva:




Best,
Magnus

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An Understated Luxury: Introducing the New Montblanc Collection Villeret 1858.

 
 By: 219 : November 21st, 2007-13:13
Earlier this year Montblanc acquired Minerva with the objective of entering the world of haute horology. By acquiring a specialist movement manufacturer, Montblanc now has the capability of installing its own movements throughout its range as well as deve...  

I will be curious to see how Montblanc will be doing 3-5 years from now

 
 By: AnthonyTsai : November 22nd, 2007-08:20
Their plans of producing extremely limited quantities with super high prices will be tough to execute IMO. Thanks for the report Andrew, and I am looking forward to seeing these pieces in person when I stop by a Montblanc Boutique in the future. Cheers, A... 

This is a very interesting business approach and it may work!

 
 By: MilDiver : November 23rd, 2007-03:29
Montblanc (MB) mastered the creation of a market for its writing instruments; check the prices they are fetching at auctions and the requested prices for older MB LE pens at the MB boutiques! . The MB logo is well known and appreciated and a super LE watc... 

Very promising! Any frontal pics? -nt

 
 By: Marcus Hanke : November 22nd, 2007-08:56
nt

Sure Marcus: take a look:

 
 By: 219 : November 23rd, 2007-13:27
Time only model and face layout Chronograph layout Mirror shot in the display cabinet - I have to say that Montblanc have done a very good job with Minerva. Thanks Andrew H...  

Thanks Andrew

 
 By: SJX : November 22nd, 2007-18:52

Interesting economics

 
 By: MTF : November 23rd, 2007-22:04