Horological Meandering

MTF
[PuristS]
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Interesting economics

Andrew,

Thanks for the report.

I agree that the target product profile client demographic here are high-nett worth individuals who want a semi-bespoked timepiece. They are like Rolls-Royce buyers who need not know what is under the hood except that "whatever is there is adequate". 

In recent past, the previous management at Minerva was trying (overambitiously) to position it instantaneously at or above Patek Philippe brand. Frankly, that wasn't going to happen and quod erat demonstratum by the forced sale to Montblanc.

Ignoring the few really expensive pieces, the bulk of production will be about 35,000 euros. based on 220 working days in a year, and 1 piece/day, the revenue/employee ratio could be 350,000 euros/person. That should cover other costs too......

Regards,

MTF

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