How the Vintage Watch Market Reflects the Broader Economy

Dec 21, 2014,08:01 AM
 

As I have mentioned once or twice over the past several months, I am certain that there is another major economic crisis on the near-horizon. Though many are oblivious to the impending crisis, the actions of largely corrupt politicians, coupled with the tremendous power wielded by big money interests that pull the strings, insured that the systemic problems which caused the 2008 crisis were not fixed. In fact, the worldwide banking system and sovereign debt crises are more fragile and far worse today than they were prior to the last crash.


One of the interesting results of the unprecedented, and profoundly stupid policies that were instituted after the previous crisis, is that much of the developed world is in a period of accelerating "biflation". That is to say that some things have risen dramatically in price (e.g. stock markets, high-end properties), while others (notably commodities) have dropped. While the economy is intrinsically very complex, there are some fairly simple, fundamental reasons why we are seeing this unusual period of biflation. 

As governments have created enormous amounts of "credit" or "liquidity" (i.e. money) out of thin air, and a very small percentage of those at the top of the wealth ladder have benefitted, prices of high-end property, fine art, vintage automobiles, etc., have reached record levels. Supply is limited, and demand has risen. As some readers may have noticed, the same dynamic has affected the top end of the vintage watch market, as well. 

These inflationary pressures were totally predictable, as the policies put in place after the last crash were largely designed to benefit the rich. One of the many problems facing governments and central banks today is that rather than stimulating the economies in meaningful, organic ways, they have instead done the opposite. Their policies have crushed the middle classes around the world, and forced them into more debt and/or risky assets through low (or zero, or negative!) interest rates. The practical impact of these policies, as they pertain to collectors markets, is that we are seeing the same type bifurcation resulting from biflation.

I have been collecting vintage watches for well over two decades, and have increasingly noticed this dynamic over the past couple of years. While the top end remains very strong, as those with money are doing very well, the middle market has softened considerably, as the pool of buyers, and what those remaining are willing to spend, continues to shrink. What makes this trend even more pronounced is the fact that there are currently more fresh watches coming to market then ever before. This is happening for yet another obvious, yet sad reason: more and more people are strapped for cash, and are being forced into selling personal items that would not be on the market otherwise. Supply has increased, while demand has fallen.

I expect that this dynamic will continue, and possibly even accelerate further, until the next crisis unfolds in earnest. From a strict business/investment standpoint, those buying high-end vintage watches are, in my view, playing the same dangerous game being played by property and fine art speculators. Or, to quote hedge fund manager Kyle Bass, they are "picking up nickels in front of a steam roller". 

Those shopping in the much softer middle market, however, are benefitting from a buyer's market, and are probably doing well, even though prices are virtually certain to drop further before any long term trend reversal occurs.

Of course I understand the cautious mantra that is often expressed on watch forums, along the lines of "One should never think of watches as investments.". But the truth is that almost all collectors think about the value that a watch represents before purchasing, and also imagine that it might retain a good portion of that value. My purpose for writing this post is not to give investment advice, but rather to point out that external economic factors can and do impact markets, and when extraordinary events occur, markets can be impacted dramatically. I believe that we are in such a period, and the resulting volatility has already produced, and will continue to produce both dangers and opportunities.

Regards,

Tony C.

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Comments: view entire thread

 

Well said...

 
 By: jedimaster99 : December 21st, 2014-09:56
I enjoyed reading this. I think (and I am no expert on the economy in general) that sometimes we can see trends and whatnot when examining the watch market (new and used). Thanks! =8^{D>

Thank you! [nt]

 
 By: Tony C. : December 22nd, 2014-03:11

I suspect it's "seasonality" on a longer-term, wider-scale schedule

 
 By: cazalea : December 21st, 2014-15:14
If I can observe a few points without taking such a dire political view, I think you can see this in every century and in every country. It's the human condition. Just as we have some surges in spending at the holidays (but on family items, not so much on...  

Yes, there are other variables at play...

 
 By: Tony C. : December 22nd, 2014-01:18
but I disagree that we are in the midst of some typical business cycle. It is true that in the U.S., to touch on one of your examples, Baby Boomers with money have had a powerful impact on the vintage car market, as they have been able to live out long-st... 

I think a change in make-up of the collecting community may be taking place.

 
 By: mkvc : December 21st, 2014-16:06
Vintage watches have enjoyed a huge increase in popularity, and thus price, over the past couple of decades. However, they may have peaked. This is likely the result of several factors: 1. Mighty, mighty efforts by the watch companies to make their new pr... 

Thanks for your thoughts...

 
 By: Tony C. : December 22nd, 2014-01:32
and taking them one by one: 1) Given how many companies have resorted to producing “homage” pieces, there is a suggestion that the allure of vintage remains as strong as ever! 2) I don’t buy this argument. Most vintage buyers are delighted to take advanta... 

And thanks to you, with some responses:

 
 By: mkvc : December 22nd, 2014-23:49
1. There are a lot of hommages, but they tend to be humongous. I'm not sure which way that cuts. 2. Agreed as to existing vintage buyers, but I'm thinking about the people who might become vintage buyers (and support the market) but go modern instead. 3. ... 

You have some very valid points, Tony.

 
 By: amanico : December 22nd, 2014-13:36
Yes, some watches reached a certain Madness in terms of price and value. And I suspect that some of them will suffer. Now let's take some examples: Omega? CK 2915. Since Omegamania some ten years ago ( already! ) this ref has reached the sky. Some predict... 

Thanks for your thoughtful response, Nico...

 
 By: Tony C. : December 22nd, 2014-14:16
and as you know, I also collect what I like, across a very broad spectrum of prices. My point about collectors taking value into account is not incompatible with acquiring watches that are "under the radar", as those are often the models that are most lik... 

Yes, but when we love a watch, we are able to do some sacrifices, too.

 
 By: amanico : December 22nd, 2014-22:44
Which is a totally independant decision from the value... Even if it is excessive. We are also ready to over pay for a specimen in superb shape. Aren't we? Best, my friend. Nicolas

Haggling?

 
 By: Ancienne Le Brassus : December 23rd, 2014-04:57
Thanks for this very interesting post. I agree with most of the points you're bringing up. However, I think a point you should consider (which I'm sure you do, but of course you can't fit everything into one post ;) is that even though the markets are ove... 

Thank you, S...

 
 By: Tony C. : December 23rd, 2014-14:14
I appreciate your interesting thoughts. I do agree that there will always be collectors to support various types of markets, and that some of them will prove immune to even great economic shocks. However, I am even seeing some nice Vacheron and Audemars e... 

One wonders what will happen . . .

 
 By: Dr No : December 23rd, 2014-13:16
. . . when the demand for American currency drops concomitantly with the sagging price of crude oil. With all the speculation about the effect of plummeting oil futures on Russian and Iran, it's odd there isn't any regarding the currency oil happens to be... 

Thanks Art...

 
 By: Tony C. : December 23rd, 2014-13:58
The dollar is widely considered to be the "cleanest dirty shirt" in the FX market, and is also reflexively considered a "safe haven" by many. This, in spite of the fact that it has been, and continues to be badly debased. We are in the midst of an epic pe...